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Panini Contenders Football Cards 2023

Fail

Demand is soft, at -50.5% this quarter, so Panini Contenders Football Cards 2023 is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$15K/yr53K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
44%top-5 click share · 9 brands · 67 sellers

Flapen Score

Panini Contenders Football Cards 2023 against its category

The dotted line is the Sports & Outdoors average. Past it, Panini Contenders Football Cards 2023 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panini Contenders Football Cards 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Panini Contenders Football Cards 2023 53K times last year and spent an estimated $15K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
0.6%
Market size, estimated
$15Ka year
Peak month
March2.4× the quietest month
Top search term
autograph football cards16K searches a year

02 · Price

A sale here is worth $46.82.

Listings sell for $46.82 on average, from $11.34 to $159.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $46.82 that is $0 to $5K a year per listing.

Average price
$46.82inside the $15 to $100 sweet spot
Price range
$11.34–$159.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #476 within Sports Souvenirs. It carries 98 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
72%
Out of stock, average day
7.7%
Average rank
#476in Sports Souvenirs
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
98per listing
Listings tracked
36

04 · Newcomers

11 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
11Amazon's first-year sales bar
Average brand age
55 months

Products

Top Panini Contenders Football Cards 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

67

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

4%

  • Brand 134%
  • Brand 223%
  • Brand 316%
  • Brand 416%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Panini Contenders Football Cards 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Panini Contenders Football Cards 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autograph football cards16K/yr
  • autograph sports cards8K/yr
  • football cards guaranteed autograph6K/yr
  • autograph cards5K/yr
  • football cards autographs memorabilia8K/yr
  • jersey cards5K/yr
  • jersey football cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Panini Contenders Football Cards 2023

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Collectibles”
56%of negative reviews mention “Value For Money”
2.1%of orders come back
“Overpriced”
A buyer, on “Value For Money”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Panini Contenders Football Cards 2023 questions

Answered from the same tracked data.