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Panfish Lures

Fail

The top 5 brands take 97% of clicks, so Panfish Lures is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$40K/yr186K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
45%top-5 click share · 7 brands · 31 sellers

Flapen Score

Panfish Lures against its category

The dotted line is the Sports & Outdoors average. Past it, Panfish Lures is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panfish Lures market on Amazon at a glance

Shoppers on Amazon United States searched for Panfish Lures 186K times last year and spent an estimated $40K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
2.5%
Market size, estimated
$40Ka year
Peak month
April2.5× the quietest month
Top search term
panfish lures45K searches a year

02 · Price

A sale here is worth $8.73.

Listings sell for $8.73 on average, from $4.49 to $19.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.73 that is $873 to $2K a year per listing.

Average price
$8.73under the $15 to $100 sweet spot
Price range
$4.49–$19.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$873–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Lures, Baits & Attractants. It carries 1,341 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#162in Lures, Baits & Attractants
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,341per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Panfish Lures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

1%

  • Brand 171%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Panfish Lures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Panfish Lures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panfish lures45K/yr
  • bobby garland crappie baits63K/yr
  • bobby garland22K/yr
  • bobby garland baby shad18K/yr
  • pan fishing lures11K/yr
  • panfish magnet6K/yr
  • crappie soft plastics6K/yr
  • panfish magnet kit7K/yr
  • bobby garland crappie jigs7K/yr

Reviews and returns

What reviews say buyers love and hate about Panfish Lures

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Water Resistance”
0.4%of orders come back
“terrible water clarity”
A buyer, on “Water Resistance”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Panfish Lures questions

Answered from the same tracked data.