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Paddle Board Paddle

Maybe

Search demand grew +446.4% this quarter. But the top 5 brands take 86% of clicks, so Paddle Board Paddle is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$508K/yr386K searches / yr
90-day growth
+446.4%search demand this quarter
Competition
57%top-5 click share · 10 brands · 14 sellers

Flapen Score

Paddle Board Paddle against its category

The dotted line is the Sports & Outdoors average. Past it, Paddle Board Paddle is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paddle Board Paddle market on Amazon at a glance

Shoppers on Amazon United States searched for Paddle Board Paddle 386K times last year and spent an estimated $508K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +446.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
+446.4%
Conversion, latest week
5.0%
Market size, estimated
$508Ka year
Peak month
July19.6× the quietest month
Top search term
paddle board paddle151K searches a year

02 · Price

A sale here is worth $26.52.

Listings sell for $26.52 on average, from $9.59 to $36.02. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $26.52 that is $27K to $33K a year per listing.

Average price
$26.52inside the $15 to $100 sweet spot
Price range
$9.59–$36.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Water Sports. It carries 1,248 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Water Sports
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,248per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Paddle Board Paddle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$51K$102K$152K$203K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

14

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 100%

Open market

9%

  • Abahub44%
  • Karltion17%
  • OCEANBROAD11%
  • LEDONNE8%
  • niphean6%
  • METER STAR5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Paddle Board Paddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 19.6×

Search terms

Top Paddle Board Paddle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paddle board paddle151K/yr
  • sup paddle69K/yr
  • paddleboard paddle44K/yr
  • paddle for paddle board30K/yr
  • paddle board oar15K/yr
  • paddle board paddles12K/yr
  • paddleboard paddles16K/yr
  • paddles for paddle board8K/yr
  • stand up paddle board paddle8K/yr
  • paddleboard oar6K/yr

Reviews and returns

What reviews say buyers love and hate about Paddle Board Paddle

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Advertised Vs Actual Product”
28%of negative reviews mention “Durability”
2.5%of orders come back
“Broke During First Use”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paddle Board Paddle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data