Padded Football Shirt
Worth a lookShows a sweet-spot price point ($31.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.70avg listing price — sweet spot $15–$100
Price range
Incredible$15.09–$66.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great293.76avg incumbent reviews — the moat a new listing must climb
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 353K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Is padded football shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, padded football shirt is a $132K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
padded football shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.8%
- Avg brand age
- 44 months
- Avg seller age
- 150 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
28 flat
Sellers
49
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
26%
Top 20: 58%
Open market
34%
- COOLOMG25%
- Under Armour12%
- DEVOROPA10%
- PORTECㅤ7%
- Eicolorte6%
- Poekuao6%
padded football shirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — +80.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 12.9×
Top padded football shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- padded compression shirt33K/yr
- padded football shirt62K/yr
- football padded shirt36K/yr
- padded shirt29K/yr
- youth padded compression shirt14K/yr
- youth padded football shirt30K/yr
- youth football padded shirt18K/yr
- football undershirt padded17K/yr
- padded shirt men9K/yr
- padded shirts6K/yr
Top padded football shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOLOMG Youth Padded Compression Shirt Football Rugby Rib Chest Protector White M
COOLOMG$36.684.6★601 rev
Under Armour Gameday Pro 5-Pad Top Compression Shirt Men Football
Under Armour$65.664.7★114 rev
COOLOMG Youth Baseball Padded Shirt Kids Chest Protector Rib Heart Guard Sternum Protection for Football Softball Lacrosse Rugby White M
COOLOMG$26.344.8★1,480 rev
DEVOROPA Youth Boys Football Baseball Padded Compression Shirt Chest Protector Softball Lacrosse Rib Heart Sternum Guard Black M
DEVOROPA$21.254.6★262 rev
DEVOROPA Youth Boys Football Baseball Padded Compression Shirt Chest Protector Softball Lacrosse Rib Heart Sternum Guard Black S
DEVOROPA$21.314.6★262 rev
Newest
by launch date
PORTEC Youth Football Rib Protectors 6-Pad Padded Compression Shirt (Black M)
PORTECㅤ$27.3219 rev
Poekuao Youth Football Baseball Padded Compression Shirt Boys Chest Protector Kids Heart Sternum Rib Guard for Softball Lacrosse Black M
Poekuao$18.5554 rev
Blueleaf Youth Baseball Chest Protector Padded Compression Shirt Rib Heart Sternum Protection Football Softball Black
Blueleaf$20.4858 rev
DEVOROPA Youth Boys Baseball Chest Protector Compression Shirts Rib Heart Sternum Football Undershirts Softball Rugby Padded White/White L
DEVOROPA$18.5825 rev
Runhit Youth Boys Baseball Heart Guard Padded Compression Shirt Quick Dry Rib Sternum Chest Protector for Softball Football Lacrosse Black M
Runhit$22.53141 rev
Trending
90-day click momentumDEVOROPA Youth Boys Baseball Chest Protector Compression Shirts Rib Heart Sternum Football Undershirts Softball Rugby Padded White/White L
DEVOROPA$18.584.9★
Blueleaf Youth Baseball Chest Protector Padded Compression Shirt Rib Heart Sternum Protection Football Softball Black
Blueleaf$20.484.7★
PORTEC Youth Football Rib Protectors 6-Pad Padded Compression Shirt (Black M)
PORTECㅤ$27.324.6★
COOLOMG Mens Padded Football Shirt Rib Chest Protector Compression Undershirt Rugby Lacrosse Back Protection Black M
COOLOMG$33.094.4★
Under Armour Gameday Pro 5-Pad Top Compression Shirt Men Football
Under Armour$65.774.7★
What reviews say buyers love and hate about padded football shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fit Great”
“Fabulous product”
“The padding is firm enough to provide real protection”
“Super comfortable”
“offers a great level of protection”
“Durable”
“Works okay enough for starter snowboarding”
“Great value for the money”
“exactly as described”
“The material feels durable and well-made, with a smooth, comfortable stretch that fits snug like it should without feeling too tight or restrictive”
What buyers complain about
“Runs *very* small”
“The padding is hard”
“shirt is a bizarre and strange shape”
“The material could be better”
“didnt look good on either”
“And it doesn't provide as much protection as the Leatt”
“Overall not a good choice for roller hockey”
“The padding is thick”
“then fell again a few weeks later”
“The measurements arent accurate at all”
Top return reasons
Common padded football shirt questions
- Is padded football shirt profitable to sell on Amazon United States?
- The niche generates $132K/yr across 67 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is +80.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the padded football shirt niche?
- 28 brands and 49 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in padded football shirt?
- Top complaints mined from reviews: Size-Overall, Cushion, Shape/Style. The return rate is 9.7% — above our launch gate.
- When does demand for padded football shirt peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 12.9× the quietest.
- What does it cost to enter the padded football shirt niche?
- Listings span $15.09–$66.25; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.