P365 Light

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

1.1%

Market size, estimated

$55Ka year

Peak month

December4.9× the quietest month

Top search term

p365 light20K searches a year

Listings sell for $92.63 on average, from $24.37 to $171.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $92.63 that is $0 to $9K a year per listing.

Average price

$92.63inside the $15 to $100 sweet spot

Price range

$24.37–$171.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

4.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #196 within Tactical & Personal Defense. It carries 2,162 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#196in Tactical & Personal Defense

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,162per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months