- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $119K/yr68K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 63 sellers
Flapen Score
P365 Laser against its category
The dotted line is the Sports & Outdoors average. Past it, P365 Laser is stronger. Inside it, weaker.
Market
The P365 Laser market on Amazon at a glance
Shoppers on Amazon United States searched for P365 Laser 68K times last year and spent an estimated $119K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $119Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- p365 laser49K searches a year
02 · Price
A sale here is worth $92.46.
Listings sell for $92.46 on average, from $24.37 to $249.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $92.46 that is $0 to $9K a year per listing.
- Average price
- $92.46inside the $15 to $100 sweet spot
- Price range
- $24.37–$249.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,345 within Tactical & Personal Defense. It carries 786 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 4.8%
- Average rank
- #2,345in Tactical & Personal Defense
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 786per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top P365 Laser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
63
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
12%
- Brand 127%
- Brand 223%
- Brand 312%
- Brand 411%
- Brand 511%
- Brand 65%
- Open — no brand owns it (7 brands, 12%)
Demand
P365 Laser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top P365 Laser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- p365 laser49K/yr
- p365 laser light combo5K/yr
- p365 x macro laser6K/yr
- sig sauer p365 laser3K/yr
- sig p365 laser4K/yr
Reviews and returns
What reviews say buyers love and hate about P365 Laser
We read the reviews and the return reasons for every product selling here.
“Broke in under a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common P365 Laser questions
Answered from the same tracked data.