Owala White

Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months

946K

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

1.2%

Market size, estimated

$385Ka year

Peak month

August3.2× the quietest month

Top search term

white water bottle107K searches a year

Listings sell for $33.66 on average, from $15.26 to $63.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $33.66 that is $25K to $34K a year per listing.

Average price

$33.66inside the $15 to $100 sweet spot

Price range

$15.26–$63.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$25K–$34K

Returns

2.7%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #554 within Sports Water Bottles. It carries 59,615 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

81%

Out of stock, average day

0.0%

Average rank

#554in Sports Water Bottles

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

59,615per listing

Listings tracked

16

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months