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Owala Cow Print

Fail

Shoppers spend an estimated $21K a year here, so Owala Cow Print is a Fail.

Filters Trending
Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$21K/yr152K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
79%top-5 click share · 7 brands · 31 sellers

Flapen Score

Owala Cow Print against its category

The dotted line is the Sports & Outdoors average. Past it, Owala Cow Print is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Owala Cow Print market on Amazon at a glance

Shoppers on Amazon United States searched for Owala Cow Print 152K times last year and spent an estimated $21K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
$21Ka year
Top search term
owala cow print35K searches a year

02 · Price

A sale here is worth $32.23.

Listings sell for $32.23 on average, from $7.97 to $84.94. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.23 that is $0 to $3K a year per listing.

Average price
$32.23inside the $15 to $100 sweet spot
Price range
$7.97–$84.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #624 within Sports Water Bottles. It carries 18,602 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
3.0%
Average rank
#624in Sports Water Bottles
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
18,602per listing
Listings tracked
10

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Owala Cow Print products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Brand 157%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Search terms

Top Owala Cow Print search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • owala cow print35K/yr
  • western owala38K/yr
  • cow print owala27K/yr
  • owala cowgirl7K/yr
  • owala western9K/yr
  • cowprint owala5K/yr
  • owala cowgirl core4K/yr
  • cowgirl owala4K/yr
  • cowgirl core owala3K/yr
  • owala western water bottle6K/yr

Reviews and returns

What reviews say buyers love and hate about Owala Cow Print

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
13%of negative reviews mention “Leak-Proof”
2.2%of orders come back
“Leaks BAD”
A buyer, on “Leak-Proof”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Owala Cow Print questions

Answered from the same tracked data.