Owala Bottle Brush
FailPrices span $5.91–$13.03, mostly outside the sweet spot, so Owala Bottle Brush is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $276K/yr225K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 16 sellers
Flapen Score
Owala Bottle Brush against its category
The dotted line is the Sports & Outdoors average. Past it, Owala Bottle Brush is stronger. Inside it, weaker.
Market
The Owala Bottle Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Owala Bottle Brush 225K times last year and spent an estimated $276K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $276Ka year
- Peak month
- August13.9× the quietest month
- Top search term
- owala cleaning kit59K searches a year
02 · Price
A sale here is worth $8.78.
Listings sell for $8.78 on average, from $5.91 to $13.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $8.78 that is $22K to $26K a year per listing.
- Average price
- $8.78under the $15 to $100 sweet spot
- Price range
- $5.91–$13.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $22K–$26K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #209 within Sports Water Bottle Accessories. It carries 1,396 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #209in Sports Water Bottle Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,396per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Owala Bottle Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Owala 2-in-1 Water Bottle Brush Cleaner and Water Bottle Straw Cleaner Brush Water Bottle Brush with Removable Head and Twist n Hide Straw Brush Smokey Blue
- Price
- $13.03
- Rating
- 4.8/5
- Reviews
- 3,560
- Age
- 5y ago
XANGNIER 5 Pcs Water Bottle Cleaner Brush Set for Owala 24oz/32oz/40oz Cup Multifunctional Bottle Brush and Long Straw Cleaner Brush Cleaning Kit for Owala/Stanley/Yeti Tumbler Cup Accessories
- Price
- $7.85
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 1y ago
Palksky Water Bottle Cleaning Brush Kit Brush and Straw Cleaner for Owala 5 PCS
- Price
- $7.79
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 1y ago
Water Bottle Cleaner Kit for Owala 24/32/40oz 3 Pack
- Price
- $7.93
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 2y ago
3 Pack Water Bottle Cleaner Brush Set - for Owala Cleaning Kit Long Handle Silicone Bottle Brush Soft Touch No Scratch Straw Cleaner Brush 3 in 1 Multipurpose Cup Cleaner Kit for Owala Accessories
- Price
- $7.53
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
Trending
estimated 90-day click momentum
5-in-1 Straw Cleaner Brush Fit for Owala FreeSip 24oz/32oz/40oz
- Price
- $12.39
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 8mo ago
Palksky 5 in 1 Water Bottle Cleaning Brush Set Multifunctiona Brush and Straw Cleaner for Owala/Stanley/Hydro/Yeti/Simple Modern Cup Accessories
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 9mo ago
12.2 inch Bottle Brush Set of ThreeWashable Coffee Cups Water Bottles Baby Bottles Straws to-go Cups Long-Handled 3-in-1 Stainless Steel Bottle Brushes. (Blue)
- Price
- $5.91
- Rating
- 4.3/5
- Reviews
- 1,324
- Age
- 1y ago
NONENDU 3 in 1 Cup Lid Cleaning Brush Portable Cup Cleaner Brush 2024 New Water Bottle Cleaner Brush 3 in 1 Multifunctional Cleaning Brush for Home Kitchen Cleaning Tools3PCS
- Price
- $7.26
- Rating
- 4.6/5
- Reviews
- 867
- Age
- 2y ago
Holikme 6 Pack Bottle Brush Set 14 Long Handle Stainless Steel Bottle Cleaner Brush 3 Straw Brushes Bottle Cleaning Brush for Water Bottle Baby Bottle Straws Black
- Price
- $8.82
- Rating
- 4.7/5
- Reviews
- 8,465
- Age
- 3y ago
Newest
by launch date5-in-1 Straw Cleaner Brush Fit for Owala FreeSip 24oz/32oz/40oz
- Price
- $12.39
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 8mo ago
Palksky 5 in 1 Water Bottle Cleaning Brush Set Multifunctiona Brush and Straw Cleaner for Owala/Stanley/Hydro/Yeti/Simple Modern Cup Accessories
- Price
- $11.40
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 9mo ago
4 Pack Water Bottle Cleaning Kit Water Bottle Cleaner Brush for Owala FreeSip 24oz/32oz/40oz Straw Brush for Stanley Sport Bottles Water Bottles Cups
- Price
- $7.60
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 1y ago
XANGNIER 5 Pcs Water Bottle Cleaner Brush Set for Owala 24oz/32oz/40oz Cup Multifunctional Bottle Brush and Long Straw Cleaner Brush Cleaning Kit for Owala/Stanley/Yeti Tumbler Cup Accessories
- Price
- $7.85
- Rating
- 4.6/5
- Reviews
- 875
- Age
- 1y ago
Palksky Water Bottle Cleaning Brush Kit Brush and Straw Cleaner for Owala 5 PCS
- Price
- $7.79
- Rating
- 4.6/5
- Reviews
- 353
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
16
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
13%
- Owala44%
- XANGNIER14%
- Palksky12%
- UXIETIN6%
- Ajrwiiy6%
- GL-Auking4%
- Open — no brand owns it (5 brands, 13%)
Demand
Owala Bottle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 13.9×
Search terms
Top Owala Bottle Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- owala cleaning kit59K/yr
- owala cleaner48K/yr
- owala bottle cleaner28K/yr
- owala brush18K/yr
- owala brush and straw cleaner14K/yr
- owala bottle brush18K/yr
- owala water bottle cleaner10K/yr
- owala cleaning brush8K/yr
- owala cleaner kit5K/yr
- owala bottle cleaner brush set4K/yr
Reviews and returns
What reviews say buyers love and hate about Owala Bottle Brush
We read the reviews and the return reasons for every product selling here.
“The brushes were a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Owala Bottle Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data