Owala Bottle Brush
FailPrices span $5.91–$13.03, mostly outside the sweet spot, so Owala Bottle Brush is a Fail.
- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $276K/yr225K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 16 sellers
Flapen Score
Owala Bottle Brush against its category
The dotted line is the Sports & Outdoors average. Past it, Owala Bottle Brush is stronger. Inside it, weaker.
Market
The Owala Bottle Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Owala Bottle Brush 225K times last year and spent an estimated $276K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $276Ka year
- Peak month
- August13.9× the quietest month
- Top search term
- owala cleaning kit59K searches a year
02 · Price
A sale here is worth $8.78.
Listings sell for $8.78 on average, from $5.91 to $13.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $8.78 that is $22K to $26K a year per listing.
- Average price
- $8.78under the $15 to $100 sweet spot
- Price range
- $5.91–$13.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $22K–$26K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #209 within Sports Water Bottle Accessories. It carries 1,396 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #209in Sports Water Bottle Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,396per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Owala Bottle Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
13%
- Brand 144%
- Brand 214%
- Brand 312%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (5 brands, 13%)
Demand
Owala Bottle Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 13.9×
Search terms
Top Owala Bottle Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- owala cleaning kit59K/yr
- owala cleaner48K/yr
- owala bottle cleaner28K/yr
- owala brush18K/yr
- owala brush and straw cleaner14K/yr
- owala bottle brush18K/yr
- owala water bottle cleaner10K/yr
- owala cleaning brush8K/yr
- owala cleaner kit5K/yr
- owala bottle cleaner brush set4K/yr
Reviews and returns
What reviews say buyers love and hate about Owala Bottle Brush
We read the reviews and the return reasons for every product selling here.
“The brushes were a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Owala Bottle Brush questions
Answered from the same tracked data.