Ovechkin
FailShoppers spend an estimated $4K a year here, so Ovechkin is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $4K/yr19K searches / yr
- 90-day growth
- -38.7%search demand this quarter
- Competition
- 50%top-5 click share · 14 brands · 28 sellers
Flapen Score
Ovechkin against its category
The dotted line is the Sports & Outdoors average. Past it, Ovechkin is stronger. Inside it, weaker.
Market
The Ovechkin market on Amazon at a glance
Shoppers on Amazon United States searched for Ovechkin 19K times last year and spent an estimated $4K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -38.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $4Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- alex ovechkin7K searches a year
02 · Price
A sale here is worth $44.78.
Listings sell for $44.78 on average, from $19.91 to $363.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $44.78 that is $0 to $4K a year per listing.
- Average price
- $44.78inside the $15 to $100 sweet spot
- Price range
- $19.91–$363.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #172,878 within T-Shirts. It carries 36 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 58%
- Out of stock, average day
- 15.9%
- Average rank
- #172,878in T-Shirts
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 36per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ovechkin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
28
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
15%
- Brand 127%
- Brand 220%
- Brand 315%
- Brand 411%
- Brand 57%
- Brand 64%
- Open — no brand owns it (8 brands, 15%)
Demand
Ovechkin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Ovechkin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alex ovechkin7K/yr
- ovechkin9K/yr
- ovechkin shirt3K/yr
- ovechkin 895646/yr
Reviews and returns
What reviews say buyers love and hate about Ovechkin
We read the reviews and the return reasons for every product selling here.
“Good quality comfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ovechkin questions
Answered from the same tracked data.









