Outside Toys for Boys Ages 8-12

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

2.4%

Market size, estimated

$113Ka year

Peak month

December9.0× the quietest month

Top search term

boys outdoor toys age 6-827K searches a year

Listings sell for $23.82 on average, from $9.45 to $47.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.82 that is $2K to $6K a year per listing.

Average price

$23.82inside the $15 to $100 sweet spot

Price range

$9.45–$47.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Archery. It carries 5,315 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#8in Archery

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

5,315per listing

Listings tracked

24

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months