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Outdoor Gifts

Fail

The top 5 products take 100% of clicks, so Outdoor Gifts is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$186K/yr281K searches / yr
90-day growth
+115.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 21 sellers

Flapen Score

Outdoor Gifts against its category

The dotted line is the Sports & Outdoors average. Past it, Outdoor Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Gifts 281K times last year and spent an estimated $186K. All 5 brands take every click. Demand peaks in May–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +115.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
+115.6%
Conversion, latest week
1.5%
Market size, estimated
$186Ka year
Peak month
December18.2× the quietest month
Top search term
outdoor gifts146K searches a year

02 · Price

A sale here is worth $44.69.

Listings sell for $44.69 on average, from $25.05 to $67.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $44.69 that is $11K to $22K a year per listing.

Average price
$44.69inside the $15 to $100 sweet spot
Price range
$25.05–$67.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Training Equipment. It carries 10,107 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Training Equipment
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
10,107per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 54%

Demand

Outdoor Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 18.2×

Search terms

Top Outdoor Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor gifts146K/yr
  • patio gifts35K/yr
  • mothers day outdoor gifts7K/yr
  • outdoor gift17K/yr
  • backyard gifts15K/yr
  • cool patio gifts13K/yr
  • outdoor patio gifts12K/yr
  • patio gift5K/yr
  • outdoor gift ideas9K/yr
  • mom garden decor2K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Gifts

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Super Small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Gifts questions

Answered from the same tracked data.