Is outdoor games profitable to sell on Amazon United States?

The niche generates $10.9M/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +131.3%. Flapen's verdict: Launch it (73/100).

How competitive is the outdoor games niche?

37 brands and 118 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in outdoor games?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.

When does demand for outdoor games peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.

What does it cost to enter the outdoor games niche?

Listings span $5.96–$247.21; the average listing price is $49.96 (sweet spot $15–$100). The average incumbent carries 4,305 reviews — the moat a new listing must climb.

outdoor games

Launch it

A $10.9M/yr market growing +131.3% this quarter with returns at 1.6% — clears our launch bar.

Market size

Incredible$10.9M

$10.9M/yr · 9.5M searches

Growth

Incredible+131.3%

90-day search growth — must beat 0% to launch

Avg price

Great$49.96

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.96–$247.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,304.92

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, outdoor games is a $10.9M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 73/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

outdoor games market data

Units sold / yr: 150K–200K; avg 1,500–2,000/product
Revenue / yr: $7.5M–$10.0M; units × avg price
Conversion rate: 2.3%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.9%
Avg brand age: 41 months
Avg seller age: 149 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

118

Top-5 brand share

52%

Top 20: 83%

Top-5 click share

35%

Top 20: 69%

Open market

45%

GoSports24%
SWOOC18%
EFCRBS4%
Mattel Games3%
Amazon Basics3%
AppleRound3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +131.3% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Open Trend

Top outdoor games search terms

outdoor games2.3M/yr +102.0%0.5% conv.
yard games1.5M/yr +173.9%0.8% conv.
beach games923K/yr +217.4%0.9% conv.
backyard games643K/yr +143.4%0.5% conv.
outdoor games for kids768K/yr +30.8%0.3% conv.
camping games497K/yr +215.0%0.3% conv.
outdoor games for adults and family480K/yr +197.8%0.6% conv.
lawn games356K/yr +176.6%1.2% conv.
yard games for adults305K/yr +236.1%0.9% conv.
giant yard games191K/yr +141.8%0.4% conv.

All search terms

Top outdoor games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set

SWOOC$35.584.4★1,639 rev

GoSports Regulation Size Wooden Cornhole Set with Light Brown Finish - Includes Carrying Case

GoSports$126.954.6★3,783 rev

GoSports Ladder Toss Game Set - Includes 6 Soft Rubber Bolo Balls and Travel Carrying Case - Classic

GoSports$33.284.6★12,679 rev

Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult

SWOOC$148.104.1★380 rev

Amazon Basics Portable Pop Up Soccer Goal Set for Kids Training Equipment Outdoor Sports Games Backyard Soccer 2.5 Feet Blue 2-Pack

Amazon Basics$30.394.4★3,634 rev

Newest

by launch date

Granny Pants Yard Game for Adults Big Pants Ball Catch Game with 2 Giant Pants Balls Pumps Suspenders & Storage Bag Outdoor Group Party Games for Backyard BBQ Field Day Family Reunion

Aryala$29.8727 rev

6mo ago

EFCRBS Granny Pants Yard Game for Kids (31.5 in *24 in) 2Pcs Granny Pants Outdoor Games with 10 Bouncy Balls 2 Pumps & Flags Granny Pants Game for Family Carnival Party Reunion Gathering (Small)

EFCRBS$27.13209 rev

9mo ago

Kanosan Giant Tic Tac Toe Bean Bags Toss Games 4FT x 4FT Outdoor Yard Game with 10pcs Bean Bags for Kids Adults and Family Yard Lawn Large Carnival Outside Field Day Party Backyard Beach Fun Games

Kanosan$19.40167 rev

1y ago

FLINGSPORT Ring Toss Game Incl. 6 Rings Case Gifts for Kids Outdoor Yard Games for Kids Adults & Family Backyard Party Activities Gifts for Teens Boys & Girls Ages 8-12+ Years Old

FLINGSPORT$31.50290 rev

1y ago

Portable Cornhole Set PVC Framed Corn Holes Outdoor Game Set with 2 Cornhole Boards 8 Cornhole Bean Bags and Carrying Case Camping Games Indoor Outdoor for Adults Travel Camping Accessory

Nattork$32.621,047 rev

3y ago

What buyers say about outdoor games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience34%

“Extra Fun”

Quality-Overall15%

“Amazing quality”

Durability5%

“It is durable”

Value For Money4%

“Good Value”

Assembly/Installation4%

“Easy to put together”

Size-Overall4%

“Great size”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“As described”

Portability2%

“Portability”

Water Resistance2%

“Water proof”

What buyers complain about

Durability17%

“is already ripping”

Quality-Overall12%

“Cheap quality”

Size-Overall10%

“The bags are so small”

Assembly/Installation5%

“Will not assemble properly”

Strength4%

“Very flimsy”

Material Quality3%

“Poor material”

Value For Money3%

“Disappointed in the price of this item - maybe better if it was $50, not $150”

Advertised Vs Actual Product2%

“a bit misleading”

Thickness2%

“Little thin”

Fun/Entertainment Experience2%

“To me, this made it very hard & not fun”

Top return reasons

Size-Overall37%

Value For Money11%

Quality-Overall6%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Strength5%

Assembly/Installation3%

Functionality-Overall3%

Material Quality2%

Weight Heavy2%

Common questions

Is outdoor games profitable to sell on Amazon United States?: The niche generates $10.9M/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +131.3%. Flapen's verdict: Launch it (73/100).
How competitive is the outdoor games niche?: 37 brands and 118 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in outdoor games?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.6%.
When does demand for outdoor games peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
What does it cost to enter the outdoor games niche?: Listings span $5.96–$247.21; the average listing price is $49.96 (sweet spot $15–$100). The average incumbent carries 4,305 reviews — the moat a new listing must climb.