Outdoor Games

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +131.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.9M a year.

Searches, last 12 months

9.5M

Growth, 90 days vs prior 90

+131.3%

Conversion, latest week

2.3%

Market size, estimated

$10.9Ma year

Peak month

June6.4× the quietest month

Top search term

outdoor games2.3M searches a year

Listings sell for $49.96 on average, from $5.96 to $247.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $49.96 that is $75K to $100K a year per listing.

Average price

$49.96inside the $15 to $100 sweet spot

Price range

$5.96–$247.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$75K–$100K

Returns

1.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #69 within Leisure Sports & Game Room. It carries 4,305 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#69in Leisure Sports & Game Room

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,305per listing

Listings tracked

49

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months