Outdoor Fire Pit Logs
Skip itSoft demand (-73.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$35.14avg listing price — sweet spot $15–$100
Price range
Great$5.71–$72.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,484.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$69K$69K/yr · 26K searches
Growth
Bad-73.4%90-day search growth — must beat 0% to launch
Is outdoor fire pit logs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, outdoor fire pit logs is a $69K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
outdoor fire pit logs market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $88K–$105K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #1,863
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
46
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- Duraflame57%
- Nvkrvks8%
- BILLY BUCKSKIN HOME & BEAUTY7%
- MrGas Log6%
- Skypatio5%
- DIMTORI5%
- Open — no brand owns it (4 brands, 12%)
outdoor fire pit logs demand & seasonality
Weekly Amazon search volume, last 81 weeks — -73.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.5×
Top outdoor fire pit logs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- starter logs for fire pit6K/yr
- outdoor fire pit logs2K/yr
- starter logs for fireplace18K/yr
Top outdoor fire pit logs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duraflame Fire Starter for Indoor and Outdoor Use - Quick Ignition Logs for BBQ Fireplace Fire Pit and Campfires (24 Pack)
Duraflame$28.234.7★2,019 rev
Duraflame 6-Pack Indoor/Outdoor Logs for Fireplace & Fire Pit 3-Hour Burn 4.5lb Each
Duraflame$39.344.7★2,321 rev
Nvkrvks Fire Starter Easy-Burning Fire Starter Squares for Wood Stoves Campfires Grill Pit and Fireplace Natural & Waterproof BBQ Fire Starters 64 Mini Square
Nvkrvks$9.194.0★2,860 rev
10lb Fatwood Fire Starter Sticks | 100% Natural Fire Starters for Campfires Firepit Fireplaces BBQ Wood Stoves | Easy Ignition w/Just 2 Sticks | Camping Essentials by Billy Buckskin (10lb Box)
BILLY BUCKSKIN HOME & BEAUTY$33.284.7★8,626 rev
Duraflame Quick Start Firelighters 40 Count Case | Instant Clean & Reliable Fire Starting for Fireplaces Grills Fire Pits & Camping Adventures
Duraflame$27.644.8★593 rev
Newest
by launch date
INNO STAGE Gas Logs Set - Realistic Ceramic Logs for Indoor/Outdoor Gas Fire Pits Fireplace Ventless Faux Fireplace Wood - Lightweight Fake Logs Decor (8Pcs-Carbon Black)
INNO STAGE$40.5371 rev
DIMTORI 70 pcs Fire Starter - Natural Fire Starters for Campfires Fire Pit Pizza Oven Fireplace Smoker BBQ Pellet Stove & Wood - Fire Starters for Grill Charcoal Starter
DIMTORI$14.57812 rev
MrGas Log 5 Pcs Gas Fireplace Ceramic Logs Simulated Firewood Ventilation Decoration Suitable for Indoor Fireplaces Outdoor Fire Pits
MrGas Log$37.61230 rev
HGD Fire Starter Mini Natural Fire Starters for Campfires BBQ Grill Charcoal Chimney Outdoor Pit Indoor Fireplace Wood Stove - Water Resistant Firestarter Sticks - Camping Accessories Essentials
HGD$5.711,383 rev
MrGas Log Ceramic Logs for Gas Fireplace 10 Pack Vented Faux Logs for Outdoor Indoor Fire Pit Decorative Gas Inserts Realistic Heat-Resistant Wood Gas Logs
MrGas Log$61.38230 rev
Trending
90-day click momentumDIMTORI 70 pcs Fire Starter - Natural Fire Starters for Campfires Fire Pit Pizza Oven Fireplace Smoker BBQ Pellet Stove & Wood - Fire Starters for Grill Charcoal Starter
DIMTORI$14.574.7★
MrGas Log 5 Pcs Gas Fireplace Ceramic Logs Simulated Firewood Ventilation Decoration Suitable for Indoor Fireplaces Outdoor Fire Pits
MrGas Log$37.614.4★
INNO STAGE Gas Logs Set - Realistic Ceramic Logs for Indoor/Outdoor Gas Fire Pits Fireplace Ventless Faux Fireplace Wood - Lightweight Fake Logs Decor (8Pcs-Carbon Black)
INNO STAGE$40.533.9★
Skypatio 10-Piece Gas Fireplace Logs Set Heat Resistant Realistic Ceramic Wood Logs for Indoor or Outdoor Fireplace Fire Pit Decor Lightweight & Portable
Skypatio$67.863.8★
MrGas Log Ceramic Logs for Gas Fireplace 10 Pack Vented Faux Logs for Outdoor Indoor Fire Pit Decorative Gas Inserts Realistic Heat-Resistant Wood Gas Logs
MrGas Log$61.384.4★
What reviews say buyers love and hate about outdoor fire pit logs
What buyers praise and complain about, mined from review topics.What buyers love
“Very consistent product”
“good for the campfire”
“Very Convenient”
“As Advertised”
“Good value for the money”
“Works very well”
“No crazy odors”
“Good size”
“Easily lit”
“Good quality wood”
What buyers complain about
“Small Size”
“Too expensive”
“Black smoke”
“Poor quality”
“product does not function as promised”
“Break in thirds”
“Overpriced, chopped up, wood”
“Description was not clear”
“Chemical odor”
“Putting 12 logs in one box 56 lbs making it difficult to handle”
Top return reasons
Common outdoor fire pit logs questions
- Is outdoor fire pit logs profitable to sell on Amazon United States?
- The niche generates $69K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -73.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the outdoor fire pit logs niche?
- 10 brands and 46 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in outdoor fire pit logs?
- Top complaints mined from reviews: Size-Overall, Value For Money, Flammable. The return rate is 0.5%.
- When does demand for outdoor fire pit logs peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.5× the quietest.
- What does it cost to enter the outdoor fire pit logs niche?
- Listings span $5.71–$72.39; the average listing price is $35.14 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.