Outdoor Entertaining
Worth a lookShows demand growing +222.0% this quarter, but a small market ($69K/yr) keeps it on the watch list.
Growth
Incredible+222.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.99avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.58–$148.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,482.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 141K searches
Is outdoor entertaining profitable on Amazon?
According to Flapen's Amazon United States niche tracking, outdoor entertaining is a $69K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
outdoor entertaining market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$37K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
61
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
55%
Top 20: 88%
Open market
36%
- SWOOC28%
- JOYIN17%
- Lauon8%
- OFF!4%
- Jasonwell4%
- PIMAG3%
outdoor entertaining demand & seasonality
Weekly Amazon search volume, last 104 weeks — +222.0% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×
Top outdoor entertaining search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- outdoor entertaining60K/yr
- backyard party27K/yr
- cookout essentials for outside party14K/yr
- outdoor dining accessories9K/yr
- summer hosting essentials7K/yr
- backyard party must haves5K/yr
- backyard bbq essentials6K/yr
- outdoor entertaining must haves6K/yr
- park party essentials7K/yr
Top outdoor entertaining products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★1,639 rev
JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)
JOYIN$9.914.5★3,649 rev
Lauon Large Food Cover 6 Pack Mesh Food Tent 17x17 White Nylon Covers Pop-Up Umbrella Screen Tents Patio Net for Outdoor Camping Picnics Parties BBQ Collapsible and Reusable
Lauon$11.284.5★9,608 rev
Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult
SWOOC$148.104.1★380 rev
OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)
OFF!$11.284.3★7,357 rev
Newest
by launch date
ARSTPEOE Condiment Tray Chilled Condiment Server for Home Party Celebration Bar Garnish Holder on Ice Bar Accessories Fruit and Salad with Removable Trays and Lids (5 Spoons & 2 Tongs)
ARSTPEOE$19.97109 rev
Tiki Torch Bubbler - Summer Pool Party Bubble Machine with Lights and Music Bubble Blower and Wand Rechargeable Outdoor Toy for Kids Teens Birthday Party 4 Feet Tall Includes 4oz Bubble Solution
Maxx Bubbles$14.791,128 rev
Alpha Living 6 Pack - Disposable Chafing Dish Buffet Set Half Size Pans Welded Body Food Warmers for Parties Fuel Cans Complete Set Warming Trays
ALPHA LIVING$33.392,986 rev
PIMAG Fly Fans for Tables Fly Repellent Fan Outdoor Indoor Keep Flies Away Fly Repellent Fans for Tables with Holographic Blades for Picnic Party Restaurant Kitchen and BBQ 4 Pack Black
PIMAG$32.032,055 rev
Leitee Inflatable Serving Bar with Drain Plug 52 x 24 x 5 Inflatable Ice Serving Buffet Bar for Party Food Cooler Buffet Drink(Black Basic Style)
Leitee$9.88376 rev
Trending
90-day click momentumARSTPEOE Condiment Tray Chilled Condiment Server for Home Party Celebration Bar Garnish Holder on Ice Bar Accessories Fruit and Salad with Removable Trays and Lids (5 Spoons & 2 Tongs)
ARSTPEOE$19.974.5★
Leitee Inflatable Serving Bar with Drain Plug 52 x 24 x 5 Inflatable Ice Serving Buffet Bar for Party Food Cooler Buffet Drink(Black Basic Style)
Leitee$9.884.5★
HBlife Inflatable Serving Bar & Mesh Food Cover Combo Set Party Supplies for Buffet Food Drink Outside 2 Inflatable Cooler 6 Food Tents/Food Covers for Outdoors
HBlife$20.094.5★
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
SWOOC$35.584.4★
VIKEYHOME Paper Plate Organizer for Countertop Metal Silverware Caddy with 6 Compartments for Cup Napkin Utensil Holder Caddy for Party Camping Picnic
VIKEYHOME$24.864.8★
What reviews say buyers love and hate about outdoor entertaining
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, item was as described and arrived quickly”
“Great value”
“Easy to work with”
“Good size”
“works as advertised”
“So much fun”
“Pretty sturdy”
“Colors are pretty”
“Easy to install”
“Bug free”
What buyers complain about
“Doesnt fit”
“Extremely low quality”
“It falls apart easily”
“Does not work well”
“Not sturdy”
“Battery doesn't last long”
“Complete waste of money”
“not a viable means of repellent”
“water spilled everywhere”
“It deflated within hours of inflating”
Top return reasons
Common outdoor entertaining questions
- Is outdoor entertaining profitable to sell on Amazon United States?
- The niche generates $69K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +222.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the outdoor entertaining niche?
- 27 brands and 61 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in outdoor entertaining?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.1%.
- When does demand for outdoor entertaining peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.
- What does it cost to enter the outdoor entertaining niche?
- Listings span $7.58–$148.10; the average listing price is $24.99 (sweet spot $15–$100). The average incumbent carries 4,483 reviews — the moat a new listing must climb.