Outdoor Entertaining
MaybeSearch demand grew +222.0% this quarter. But shoppers spend an estimated $69K a year here, so Outdoor Entertaining is a Maybe.
- Flapen Score
- 53 / 100Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 4753
- Market size
- $69K/yr141K searches / yr
- 90-day growth
- +222.0%search demand this quarter
- Competition
- 55%top-5 click share · 27 brands · 61 sellers
Flapen Score
Outdoor Entertaining against its category
The dotted line is the Sports & Outdoors average. Past it, Outdoor Entertaining is stronger. Inside it, weaker.
Market
The Outdoor Entertaining market on Amazon at a glance
Shoppers on Amazon United States searched for Outdoor Entertaining 141K times last year and spent an estimated $69K. The top 5 brands take 61% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +222.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +222.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $69Ka year
- Peak month
- June6.2× the quietest month
- Top search term
- outdoor entertaining60K searches a year
02 · Price
A sale here is worth $24.99.
Listings sell for $24.99 on average, from $7.58 to $148.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.99 that is $0 to $2K a year per listing.
- Average price
- $24.99inside the $15 to $100 sweet spot
- Price range
- $7.58–$148.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Leisure Sports & Game Room. It carries 4,483 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Leisure Sports & Game Room
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 4,483per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Outdoor Entertaining products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.58
- Rating
- 4.4/5
- Reviews
- 1,639
- Age
- 4y ago

JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)
- Price
- $9.91
- Rating
- 4.5/5
- Reviews
- 3,649
- Age
- 7y ago

Lauon Large Food Cover 6 Pack Mesh Food Tent 17x17 White Nylon Covers Pop-Up Umbrella Screen Tents Patio Net for Outdoor Camping Picnics Parties BBQ Collapsible and Reusable
- Price
- $11.28
- Rating
- 4.5/5
- Reviews
- 9,608
- Age
- 6y ago

Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult
- Price
- $148.10
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 5y ago

OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)
- Price
- $11.28
- Rating
- 4.3/5
- Reviews
- 7,357
- Age
- 15y ago
Trending
estimated 90-day click momentum
ARSTPEOE Condiment Tray Chilled Condiment Server for Home Party Celebration Bar Garnish Holder on Ice Bar Accessories Fruit and Salad with Removable Trays and Lids (5 Spoons & 2 Tongs)
- Price
- $19.97
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago

Leitee Inflatable Serving Bar with Drain Plug 52 x 24 x 5 Inflatable Ice Serving Buffet Bar for Party Food Cooler Buffet Drink(Black Basic Style)
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 2y ago

HBlife Inflatable Serving Bar & Mesh Food Cover Combo Set Party Supplies for Buffet Food Drink Outside 2 Inflatable Cooler 6 Food Tents/Food Covers for Outdoors
- Price
- $20.09
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 6y ago

Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set
- Price
- $35.58
- Rating
- 4.4/5
- Reviews
- 1,639
- Age
- 4y ago

VIKEYHOME Paper Plate Organizer for Countertop Metal Silverware Caddy with 6 Compartments for Cup Napkin Utensil Holder Caddy for Party Camping Picnic
- Price
- $24.86
- Rating
- 4.8/5
- Reviews
- 641
- Age
- 2y ago
Newest
by launch date
ARSTPEOE Condiment Tray Chilled Condiment Server for Home Party Celebration Bar Garnish Holder on Ice Bar Accessories Fruit and Salad with Removable Trays and Lids (5 Spoons & 2 Tongs)
- Price
- $19.97
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 11mo ago

Tiki Torch Bubbler - Summer Pool Party Bubble Machine with Lights and Music Bubble Blower and Wand Rechargeable Outdoor Toy for Kids Teens Birthday Party 4 Feet Tall Includes 4oz Bubble Solution
- Price
- $14.79
- Rating
- 3.7/5
- Reviews
- 1,128
- Age
- 1y ago

Alpha Living 6 Pack - Disposable Chafing Dish Buffet Set Half Size Pans Welded Body Food Warmers for Parties Fuel Cans Complete Set Warming Trays
- Price
- $33.39
- Rating
- 4.5/5
- Reviews
- 2,986
- Age
- 1y ago

PIMAG Fly Fans for Tables Fly Repellent Fan Outdoor Indoor Keep Flies Away Fly Repellent Fans for Tables with Holographic Blades for Picnic Party Restaurant Kitchen and BBQ 4 Pack Black
- Price
- $32.03
- Rating
- 4.5/5
- Reviews
- 2,055
- Age
- 2y ago

Leitee Inflatable Serving Bar with Drain Plug 52 x 24 x 5 Inflatable Ice Serving Buffet Bar for Party Food Cooler Buffet Drink(Black Basic Style)
- Price
- $9.88
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
61
Est. top-5 brand share
61%
Top 20: 91%
Est. top-5 click share
55%
Top 20: 88%
Open market
36%
- SWOOC28%
- JOYIN17%
- Lauon8%
- OFF!4%
- Jasonwell4%
- PIMAG3%
Demand
Outdoor Entertaining search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×
Search terms
Top Outdoor Entertaining search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- outdoor entertaining60K/yr
- backyard party27K/yr
- cookout essentials for outside party14K/yr
- outdoor dining accessories9K/yr
- summer hosting essentials7K/yr
- backyard party must haves5K/yr
- backyard bbq essentials6K/yr
- outdoor entertaining must haves6K/yr
- park party essentials7K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Entertaining
We read the reviews and the return reasons for every product selling here.
“Doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Entertaining questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









