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Outdoor Cooking

Maybe

The top 5 brands take only 38% of clicks. But buyers convert on only 1.4% of searches, so Outdoor Cooking is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$265K/yr398K searches / yr
90-day growth
+45.8%search demand this quarter
Competition
30%top-5 click share · 46 brands · 111 sellers

Flapen Score

Outdoor Cooking against its category

The dotted line is the Sports & Outdoors average. Past it, Outdoor Cooking is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Cooking market on Amazon at a glance

Shoppers on Amazon United States searched for Outdoor Cooking 398K times last year and spent an estimated $265K. The top 5 brands take 38% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
1.4%
Market size, estimated
$265Ka year
Peak month
July3.1× the quietest month
Top search term
campfire cooking equipment112K searches a year

02 · Price

A sale here is worth $48.93.

Listings sell for $48.93 on average, from $5.85 to $148.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $48.93 that is $0 to $5K a year per listing.

Average price
$48.93inside the $15 to $100 sweet spot
Price range
$5.85–$148.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #82 within Camp Kitchen. It carries 3,210 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
98%
Out of stock, average day
3.4%
Average rank
#82in Camp Kitchen
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,210per listing
Listings tracked
59

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
43 months

Products

Top Outdoor Cooking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

111

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

30%

Top 20: 69%

Open market

58%

  • Brand 115%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Outdoor Cooking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Outdoor Cooking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • campfire cooking equipment112K/yr
  • outdoor cooking118K/yr
  • camp fire cooking equipment59K/yr
  • campfire cooking48K/yr
  • open fire cooking equipment22K/yr
  • camp fire cooking9K/yr
  • travel cooking essentials9K/yr
  • camping stove accessories8K/yr
  • camping kitchen accessories5K/yr
  • fire cooking7K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Cooking

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Disappointed with the quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Cooking questions

Answered from the same tracked data.