Oura Ring Gen 4 Size 9

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

1.0%

Market size, estimated

$31Ka year

Top search term

oura ring 4 size 96K searches a year

Listings sell for $111.48 on average, from $6.98 to $445.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $111.48 that is $0 to $11K a year per listing.

Average price

$111.48above the $15 to $100 sweet spot

Price range

$6.98–$445.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

11.2%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,271 within Fitness Technology. It carries 2,273 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

96%

Out of stock, average day

7.1%

Average rank

#1,271in Fitness Technology

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

2,273per listing

Listings tracked

28

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

22 months