Oura Ring Gen 3

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+62.9%

Conversion, latest week

1.0%

Market size, estimated

$211Ka year

Top search term

oura ring men21K searches a year

Listings sell for $168.31 on average, from $9.45 to $484.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $168.31 that is $17K to $42K a year per listing.

Average price

$168.31above the $15 to $100 sweet spot

Price range

$9.45–$484.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$17K–$42K

Returns

10.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #115 within Fitness Technology. It carries 4,170 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#115in Fitness Technology

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

4,170per listing

Listings tracked

46

19 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

9Amazon's first-year sales bar

Average brand age

24 months