Ortlieb
FailThe top 5 brands take 100% of clicks, so Ortlieb is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $68K/yr57K searches / yr
- 90-day growth
- +54.1%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 21 sellers
Flapen Score
Ortlieb against its category
The dotted line is the Sports & Outdoors average. Past it, Ortlieb is stronger. Inside it, weaker.
Market
The Ortlieb market on Amazon at a glance
Shoppers on Amazon United States searched for Ortlieb 57K times last year and spent an estimated $68K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +54.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $68Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- ortlieb27K searches a year
02 · Price
A sale here is worth $131.45.
Listings sell for $131.45 on average, from $25.74 to $186.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $131.45 that is $0 to $13K a year per listing.
- Average price
- $131.45above the $15 to $100 sweet spot
- Price range
- $25.74–$186.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #895 within Bike Racks & Bags. It carries 432 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 7.4%
- Average rank
- #895in Bike Racks & Bags
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 432per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Ortlieb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ortlieb F5301 Back-Roller Classic Gym Bag Unisex Adult black Size One Size
- Price
- $181.90
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 11y ago

ORTLIEB Back-Roller City Panniers Black Various Patterns
- Price
- $146.88
- Rating
- 4.6/5
- Reviews
- 2,089
- Age
- 14y ago

Ortlieb Back-Roller Classic QL2.1 Panniers (Pair) Yellow-Black #F5304
- Price
- $182.26
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 11y ago

ORTLIEB F5309 Back-Roller Classic Gym Bag Unisex Adult Petrol - Black Size One Size
- Price
- $175.74
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 6y ago

Ortlieb Unisexs Back-Roller Classic QL2.1 Bicycle Bag (1 Pair) -Black/Red 40 Litre
- Price
- $176.07
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 11y ago
Trending
estimated 90-day click momentum
Crystal Keyhole One Piece
- Price
- $25.74
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 6mo ago

GVANCA Waterproof Dry Bag Backpack for Kayaking Roll Top Kayak Dry Backpack Floating Outdoor Dry Sack Boating Sailing Canoeing Rafting Fishing Camping 35L Yellow
- Price
- $39.48
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 4y ago

Ortlieb Sport-Roller Plus Bicycle Bag Salsa - Dark Chili 30 x 25 x 14 cm 2 x 12.5 L
- Price
- $147.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Ortreve OR-R4020 Backpack Black
- Price
- $159.91
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6y ago

Ortlieb Back-Roller Plus Pannier - 23L Each Black
- Price
- $126.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Crystal Keyhole One Piece
- Price
- $25.74
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 6mo ago

Core Back-Roller by ORTLIEB
- Price
- $70.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Ortlieb Back-Roller Plus Pannier - 23L Each Black
- Price
- $126.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Ortlieb Ultimate Six Classic Handlebar Bag - 6.5L Black
- Price
- $119.44
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2y ago

Olive Leaf Sheet Pack (16.5L) Black Matte
- Price
- $162.71
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
0%
- Ortlieb92%
- GVANCA4%
- Rhinowalk1%
- ROCKBROS1%
- Kanu Surf1%
- Open — no brand owns it (0%)
Demand
Ortlieb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Ortlieb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ortlieb27K/yr
- ortlieb pannier20K/yr
- ortlieb panniers5K/yr
- ortlieb back roller3K/yr
- ortlieb bag2K/yr
Reviews and returns
What reviews say buyers love and hate about Ortlieb
We read the reviews and the return reasons for every product selling here.
“Brakes instantly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ortlieb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









