Orlando Magic
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$53.91avg listing price — sweet spot $15–$100
Price range
Good$13.81–$134.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,954.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 177K searches
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Is orlando magic profitable on Amazon?
According to Flapen's Amazon United States niche tracking, orlando magic is a $68K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
orlando magic market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $108K–$135K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #6,582
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 68%
- Out of stock
- 7.8%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
23
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
11%
- Mitchell & Ness39%
- Ultra Game14%
- WILSON14%
- Outerstuff11%
- New Era6%
- GAME 75%
- Open — no brand owns it (5 brands, 11%)
orlando magic demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
Top orlando magic search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- orlando magic89K/yr
- orlando magic shirt49K/yr
- orlando magic jersey29K/yr
- orlando magic merch11K/yr
Top orlando magic products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WILSON NBA Team Retro Mini Basketball - Orlando Magic
WILSON$14.264.7★1,995 rev
Shaquille ONeal Orlando Magic Mitchell & Ness Swingman Jersey Black (Large)
Mitchell & Ness$121.294.6★145 rev
Mitchell & Ness Orlando Magic Shaquille ONeal 1994 Road Swingman Jersey (Large)
Mitchell & Ness$122.494.7★4 rev
Paolo Banchero Orlando Magic NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 8 Regular Black)
Outerstuff$69.194.9★11 rev
New Era Unisex-Adult NBA 9FIFTY Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Orlando Magic Black
New Era$34.544.7★400 rev
Newest
by launch date
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton T-Shirt Orlando Magic M White
GAME 7$16.16478 rev
Game 7 x NBA Officially Licensed Mens Casual Jogger Fleece Sweatpants with Pockets Orlando Magic XL Black
GAME 7$16.35160 rev
Game 7 x NBA Officially Licensed Mens Graphic Short Sleeve Lightweight Crew Neck Cotton Team T-Shirt
GAME 7$13.81462 rev
GAP Mens NBA Graphic T-Shirt Magic Medium
GAP$19.0145 rev
Ultra Game Adults NBA Official Super Soft Game Day T-Shirt Orlando Magic Black Large
Ultra Game$19.083,323 rev
Trending
90-day click momentum
Mitchell & Ness Penny Hardaway Orlando Magic White 1998/99 Mens Swingman Jersey (US Alpha X-Large Regular Regular White)
Mitchell & Ness$112.575.0★
GAP Mens NBA Graphic T-Shirt Magic Medium
GAP$19.014.8★
Mitchell & Ness Orlando Magic Anfernee Penny Hardaway 1994 Road Swingman Jersey (Medium)
Mitchell & Ness$119.964.8★
Paolo Banchero Orlando Magic NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 8 Regular Black)
Outerstuff$69.194.9★
Mitchell & Ness Tracy McGrady Orlando Magic 2003-04 Mens Black Pinstripe Swingman Jersey (Large)
Mitchell & Ness$134.264.6★
What reviews say buyers love and hate about orlando magic
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Great Quality”
“Cool material”
“Great quality and great stitching”
“Comfortable shirt for NBA fans”
“has a nice sporty look”
“The material feels soft, which makes it great for everyday wear, watching games, going out, or relaxing at home”
“The NBA design looks clean”
Top return reasons
Common orlando magic questions
- Is orlando magic profitable to sell on Amazon United States?
- The niche generates $68K/yr across 40 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the orlando magic niche?
- 11 brands and 23 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- When does demand for orlando magic peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the orlando magic niche?
- Listings span $13.81–$134.26; the average listing price is $53.91 (sweet spot $15–$100). The average incumbent carries 1,955 reviews — the moat a new listing must climb.