Orion Flares
Worth a lookShows low returns (1.1%), but a small market ($51K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$67.04avg listing price — sweet spot $15–$100
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good661.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.41–$200.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$51K$51K/yr · 34K searches
Is orion flares profitable on Amazon?
According to Flapen's Amazon United States niche tracking, orion flares is a $51K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orion flares market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #767
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 57%
- Out of stock
- 3.9%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
97
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
7%
- Orion Safety45%
- オリオン34%
- SIRIUS SIGNAL FOR LIFE6%
- Orion3%
- Generic3%
- TEKTITE3%
- Open — no brand owns it (4 brands, 7%)
Top orion flares search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- orion flares15K/yr
- orion flares marine10K/yr
- orion flare4K/yr
- bengala5K/yr
Top orion flares products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orion Safety Areial Flare Refill Red (4 Piece Pack)
Orion Safety$35.614.7★671 rev
Orion Safety 584 ALERTER Basic 12 GA 4-Flares
オリオン$77.844.8★1,165 rev
Orion 234 Locator Plus 3 Signal Kit with Whistle & Flag in Floating Case
Orion Safety$82.734.0★14 rev
Orion Products 3153-08 3-15 Minute Road Flares (1 Pack of 3 Flares)- Model # 3153-08
オリオン$16.034.6★856 rev
Sirius Signal C-1003 SOS LED Distress Signal - USCG Approved
SIRIUS SIGNAL FOR LIFE$71.434.7★2,956 rev
Newest
by launch date
3PCS Boat Flares Marine Flares Boat Flares Coast Guard Approved Marine for Fishing Boats Life Rafts & Emergency Signaling (Red)
FIYADWZH$21.1418 rev
3 PCS Boat Flares Marine Flares Visual Distress Signals for Boats Waterproof and High Visibility for Fishing Vessels Buoys and Emergency Signaling
Generic$19.6136 rev
Boat Flares Marine Flares Waterproof Boat Safety Kit 2025 Upgraded Emergency Signals LED Lights Marine Emergency Kit for Fishing Nets Buoys Boating Life Rafts (3PCS Red)
Generic$19.3742 rev
2PCS Boat Flares Boat Flares Coast Guard Approved Marine Flares for Fishing Boats Life Rafts & Emergency Signaling
Bajorp$14.8397 rev
Orion Alert/Locate Plus Signal Kit in Hard - Floating Case
オリオン$200.8913 rev
Trending
90-day click momentum3PCS Boat Flares Marine Flares Boat Flares Coast Guard Approved Marine for Fishing Boats Life Rafts & Emergency Signaling (Red)
FIYADWZH$21.142.1★
Orion Inland Locate Kit w/Accessories & Air Horn in Neoprene Bag
オリオン$104.295.0★
Boat Flares Marine Flares Waterproof Boat Safety Kit 2025 Upgraded Emergency Signals LED Lights Marine Emergency Kit for Fishing Nets Buoys Boating Life Rafts (3PCS Red)
Generic$19.373.3★
3 PCS Boat Flares Marine Flares Visual Distress Signals for Boats Waterproof and High Visibility for Fishing Vessels Buoys and Emergency Signaling
Generic$19.613.0★
ACR ResQFlare Electronic Distress E-Flare and Flag USCG Approved Replacement for Pyrotechnic Flares - ACR 3966
ACR$79.594.7★
What reviews say buyers love and hate about orion flares
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“Cant beat the price”
“Very Bright”
“Light and easy to handle”
“Exactly what I needed”
“So Convenient WE Bought 2”
“is very durable”
“It is sturdy”
“These are battery powered, bright, reusable and compact, and even my 4 year old can figure them out”
“Adjustable”
What buyers complain about
“Not good quality”
“Did not function”
“Too weak”
“Don't know about the battery life having use it for a long”
“Not cg approved”
“Not worth the money too cheap”
“broke after very little use”
“Its to short”
“ABSOLUTELY NOT BRIGHT ENOUGH”
“Its ok, not emergency”
Top return reasons
Common orion flares questions
- Is orion flares profitable to sell on Amazon United States?
- The niche generates $51K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the orion flares niche?
- 10 brands and 97 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in orion flares?
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Strength. The return rate is 1.1%.
- What does it cost to enter the orion flares niche?
- Listings span $7.41–$200.89; the average listing price is $67.04 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.