Skip to content

Orion Flares

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $51K a year here, so Orion Flares is a Maybe.

Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$51K/yr34K searches / yr
90-day growth
+67.3%search demand this quarter
Competition
61%top-5 click share · 10 brands · 97 sellers

Flapen Score

Orion Flares against its category

The dotted line is the Sports & Outdoors average. Past it, Orion Flares is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orion Flares market on Amazon at a glance

Shoppers on Amazon United States searched for Orion Flares 34K times last year and spent an estimated $51K. The top 5 brands take 91% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+67.3%
Conversion, latest week
2.2%
Market size, estimated
$51Ka year
Top search term
orion flares15K searches a year

02 · Price

A sale here is worth $67.04.

Listings sell for $67.04 on average, from $7.41 to $200.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $67.04 that is $0 to $7K a year per listing.

Average price
$67.04inside the $15 to $100 sweet spot
Price range
$7.41–$200.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #767 within Safety & Flotation Devices. It carries 661 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
39%
Out of stock, average day
3.9%
Average rank
#767in Safety & Flotation Devices
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
661per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Orion Flares products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

97

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 96%

Open market

7%

  • Orion Safety45%
  • オリオン34%
  • SIRIUS SIGNAL FOR LIFE6%
  • Orion3%
  • Generic3%
  • TEKTITE3%
  • Open — no brand owns it (4 brands, 7%)

Search terms

Top Orion Flares search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • orion flares15K/yr
  • orion flares marine10K/yr
  • orion flare4K/yr
  • bengala5K/yr

Reviews and returns

What reviews say buyers love and hate about Orion Flares

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Orion Flares questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data