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Oregon State University Apparel

Fail

Shoppers spend an estimated $25K a year here, so Oregon State University Apparel is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$25K/yr105K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
34%top-5 click share · 22 brands · 19 sellers

Flapen Score

Oregon State University Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Oregon State University Apparel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregon State University Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Oregon State University Apparel 105K times last year and spent an estimated $25K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
0.8%
Market size, estimated
$25Ka year
Peak month
December4.6× the quietest month
Top search term
oregon state beavers apparel42K searches a year

02 · Price

A sale here is worth $28.62.

Listings sell for $28.62 on average, from $5.52 to $72.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.62 that is $0 to $3K a year per listing.

Average price
$28.62inside the $15 to $100 sweet spot
Price range
$5.52–$72.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #7,723 within T-Shirts. It carries 903 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
51%
Out of stock, average day
4.5%
Average rank
#7,723in T-Shirts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
903per listing
Listings tracked
49

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Oregon State University Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

19

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

34%

Top 20: 68%

Open market

29%

  • Brand 145%
  • Brand 28%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Oregon State University Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Oregon State University Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oregon state beavers apparel42K/yr
  • oregon state university11K/yr
  • oregon state14K/yr
  • oregon state beavers24K/yr
  • oregon state university apparel9K/yr
  • oregon state beavers shirt5K/yr

Reviews and returns

What reviews say buyers love and hate about Oregon State University Apparel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
3.4%of orders come back
“doesn't resemble the one in the picture”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oregon State University Apparel questions

Answered from the same tracked data.