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Orca Cooler

Fail

Buyers convert on only 0.3% of searches, so Orca Cooler is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$57K/yr157K searches / yr
90-day growth
+104.8%search demand this quarter
Competition
36%top-5 click share · 18 brands · 174 sellers

Flapen Score

Orca Cooler against its category

The dotted line is the Sports & Outdoors average. Past it, Orca Cooler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orca Cooler market on Amazon at a glance

Shoppers on Amazon United States searched for Orca Cooler 157K times last year and spent an estimated $57K. The top 5 brands take 70% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +104.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+104.8%
Conversion, latest week
0.3%
Market size, estimated
$57Ka year
Peak month
July4.8× the quietest month
Top search term
orca cooler94K searches a year

02 · Price

A sale here is worth $144.37.

Listings sell for $144.37 on average, from $10.13 to $380.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $144.37 that is $0 to $14K a year per listing.

Average price
$144.37above the $15 to $100 sweet spot
Price range
$10.13–$380.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #910 within Camp Kitchen. It carries 3,901 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
25.2%
Average rank
#910in Camp Kitchen
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,901per listing
Listings tracked
48

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Orca Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

174

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

24%

  • Brand 125%
  • Brand 221%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Orca Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Search terms

Top Orca Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orca cooler94K/yr
  • orca coolers57K/yr
  • orca 20 qt cooler3K/yr
  • orca cooler sale2K/yr
  • orca soft cooler2K/yr

Reviews and returns

What reviews say buyers love and hate about Orca Cooler

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Orca Cooler questions

Answered from the same tracked data.