Orange Life Jacket

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +225.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+225.6%

Conversion, latest week

2.9%

Market size, estimated

$43Ka year

Peak month

June13.8× the quietest month

Top search term

orange life jackets5K searches a year

Listings sell for $60.87 on average, from $14.45 to $176.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.87 that is $0 to $6K a year per listing.

Average price

$60.87inside the $15 to $100 sweet spot

Price range

$14.45–$176.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #169 within Safety & Flotation Devices. It carries 1,017 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

48%

Out of stock, average day

5.6%

Average rank

#169in Safety & Flotation Devices

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,017per listing

Listings tracked

46

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months