Orange Hunting Vest

Shoppers searched for this 943K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months

943K

Growth, 90 days vs prior 90

-26.8%

Conversion, latest week

1.2%

Market size, estimated

$373Ka year

Peak month

November14.3× the quietest month

Top search term

orange vest105K searches a year

Listings sell for $32.68 on average, from $3.98 to $164.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $32.68 that is $3K to $8K a year per listing.

Average price

$32.68inside the $15 to $100 sweet spot

Price range

$3.98–$164.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

3.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #403 within Tactical & Personal Defense. It carries 1,595 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

8.6%

Average rank

#403in Tactical & Personal Defense

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,595per listing

Listings tracked

95

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months