Onyx Life Vest
FailThe top 5 brands take 100% of clicks, so Onyx Life Vest is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $105K/yr55K searches / yr
- 90-day growth
- +156.8%search demand this quarter
- Competition
- 52%top-5 click share · 3 brands · 121 sellers
Flapen Score
Onyx Life Vest against its category
The dotted line is the Sports & Outdoors average. Past it, Onyx Life Vest is stronger. Inside it, weaker.
Market
The Onyx Life Vest market on Amazon at a glance
Shoppers on Amazon United States searched for Onyx Life Vest 55K times last year and spent an estimated $105K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +156.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +156.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $105Ka year
- Peak month
- July5.8× the quietest month
- Top search term
- onyx life jackets for adults28K searches a year
02 · Price
A sale here is worth $76.37.
Listings sell for $76.37 on average, from $23.76 to $119.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.37 that is $0 to $8K a year per listing.
- Average price
- $76.37inside the $15 to $100 sweet spot
- Price range
- $23.76–$119.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Safety & Flotation Devices. It carries 2,290 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Safety & Flotation Devices
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,290per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Onyx Life Vest products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
- Price
- $65.11
- Rating
- 4.8/5
- Reviews
- 3,818
- Age
- 8y ago

Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds
- Price
- $72.66
- Rating
- 4.7/5
- Reviews
- 2,632
- Age
- 7y ago

Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
- Price
- $72.17
- Rating
- 4.7/5
- Reviews
- 3,434
- Age
- 11y ago

ONYX 103000-100-004-12 General Purpose Boating Life Jacket Universal Red
- Price
- $23.76
- Rating
- 4.4/5
- Reviews
- 4,460
- Age
- 13y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $109.16
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 5y ago
Trending
estimated 90-day click momentum
Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
- Price
- $67.11
- Rating
- 4.7/5
- Reviews
- 1,409
- Age
- 12y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Max5 Camo)
- Price
- $119.59
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 1y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $109.16
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 5y ago

ONYX Universal Paddle Vest Adult U.S. Coast Guard and Transport Canada Approved Lightweight Freedom of Movement
- Price
- $47.71
- Rating
- 4.6/5
- Reviews
- 3,371
- Age
- 9y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Max7 Camo)
- Price
- $119.80
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 6y ago
Newest
by launch date
BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Max5 Camo)
- Price
- $119.59
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 1y ago

Onyx Air Span Breeze Life Jacket Purple M/L
- Price
- $75.74
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 4y ago

Onyx Air Span Angler Life Jacket Green M/L
- Price
- $85.71
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago

awesafe Adult Watersport Universal Vest
- Price
- $42.62
- Rating
- 4.6/5
- Reviews
- 1,504
- Age
- 5y ago

BLUESTORM Cirrus26 Inflatable PFD Life Jackets for Adults | US Coast Guard Approved Automatic Life Vest w/Manual Override Convertibility (Hi Vis)
- Price
- $109.16
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
121
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 99%
Open market
0%
- Onyx88%
- BLUESTORM11%
- AWESAFE1%
Demand
Onyx Life Vest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.8×
Search terms
Top Onyx Life Vest search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- onyx life jackets for adults28K/yr
- onyx life jacket15K/yr
- onyx life vest6K/yr
- onyx pfd5K/yr
- onyx a/m-24 automatic/manual inflatable life jacket2K/yr
Reviews and returns
What reviews say buyers love and hate about Onyx Life Vest
We read the reviews and the return reasons for every product selling here.
“Sizing is Wildly Inaccurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Onyx Life Vest questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









