Oneill Life Jacket

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +153.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

+153.4%

Conversion, latest week

0.6%

Market size, estimated

$46Ka year

Peak month

June7.9× the quietest month

Top search term

jet ski life jacket35K searches a year

Listings sell for $81.32 on average, from $23.76 to $176.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $81.32 that is $0 to $8K a year per listing.

Average price

$81.32inside the $15 to $100 sweet spot

Price range

$23.76–$176.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

5.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #213 within Safety & Flotation Devices. It carries 605 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

63%

Out of stock, average day

5.8%

Average rank

#213in Safety & Flotation Devices

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

605per listing

Listings tracked

96

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

18

Successful launches

6Amazon's first-year sales bar

Average brand age

85 months