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One Wheel

Maybe

The products selling today average only 4.1★. But products sell for $753.07 on average, outside the sweet spot, so One Wheel is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$731K/yr1.4M searches / yr
90-day growth
+46.6%search demand this quarter
Competition
43%top-5 click share · 17 brands · 27 sellers

Flapen Score

One Wheel against its category

The dotted line is the Sports & Outdoors average. Past it, One Wheel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for One Wheel 1.4M times last year and spent an estimated $731K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $731K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
0.1%
Market size, estimated
$731Ka year
Peak month
June3.0× the quietest month
Top search term
one wheel524K searches a year

02 · Price

A sale here is worth $753.07.

Listings sell for $753.07 on average, from $13.34 to $3097.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $753.07 that is $0 to $75K a year per listing.

Average price
$753.07above the $15 to $100 sweet spot
Price range
$13.34–$3097.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$75K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,614 within Skates, Skateboards & Scooters. It carries 603 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
59%
Out of stock, average day
3.2%
Average rank
#1,614in Skates, Skateboards & Scooters
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
603per listing
Listings tracked
29

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top One Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

27

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

18%

  • Brand 139%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

One Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.0×

Search terms

Top One Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one wheel524K/yr
  • electric unicycle163K/yr
  • onewheel148K/yr
  • one wheel hoverboard133K/yr
  • electric unicycles for adults56K/yr
  • one wheel electric skateboard28K/yr
  • one wheeler38K/yr
  • segway ninebot s230K/yr
  • segway self-balancing scooters10K/yr
  • euc35K/yr

Reviews and returns

What reviews say buyers love and hate about One Wheel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Battery Life”
5.5%of orders come back
“Battery doesnt last long”
A buyer, on “Battery Life”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common One Wheel questions

Answered from the same tracked data.