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Ole Miss Sweatshirt

Fail

Demand is soft, at -46.7% this quarter, so Ole Miss Sweatshirt is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$16K/yr84K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
49%top-5 click share · 11 brands · 10 sellers

Flapen Score

Ole Miss Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Ole Miss Sweatshirt is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ole Miss Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ole Miss Sweatshirt 84K times last year and spent an estimated $16K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
0.5%
Market size, estimated
$16Ka year
Peak month
December21.6× the quietest month
Top search term
ole miss sweatshirt43K searches a year

02 · Price

A sale here is worth $39.49.

Listings sell for $39.49 on average, from $24.20 to $72.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.49 that is $0 to $4K a year per listing.

Average price
$39.49inside the $15 to $100 sweet spot
Price range
$24.20–$72.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #3,324 within Sweatshirts & Hoodies. It carries 1,385 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
9.1%
Average rank
#3,324in Sweatshirts & Hoodies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,385per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ole Miss Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

10

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

9%

  • Brand 132%
  • Brand 219%
  • Brand 317%
  • Brand 413%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Ole Miss Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.6×

Search terms

Top Ole Miss Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ole miss sweatshirt43K/yr
  • ole miss hoodie22K/yr
  • ole miss sweatshirt womens9K/yr
  • ole miss sweater4K/yr
  • ole miss hoodie men6K/yr

Reviews and returns

What reviews say buyers love and hate about Ole Miss Sweatshirt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Smell”
9.9%of orders come back
“the smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ole Miss Sweatshirt questions

Answered from the same tracked data.