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Ole Miss Shirt

Fail

The top 5 brands take 99% of clicks, so Ole Miss Shirt is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$46K/yr110K searches / yr
90-day growth
+49.5%search demand this quarter
Competition
67%top-5 click share · 6 brands · 7 sellers

Flapen Score

Ole Miss Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Ole Miss Shirt is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ole Miss Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ole Miss Shirt 110K times last year and spent an estimated $46K. The top 5 brands take 99% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+49.5%
Conversion, latest week
2.0%
Market size, estimated
$46Ka year
Peak month
September6.0× the quietest month
Top search term
ole miss t shirt55K searches a year

02 · Price

A sale here is worth $20.75.

Listings sell for $20.75 on average, from $17.13 to $28.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.75 that is $0 to $2K a year per listing.

Average price
$20.75inside the $15 to $100 sweet spot
Price range
$17.13–$28.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #42,233 within T-Shirts. It carries 680 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
5.0%
Average rank
#42,233in T-Shirts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
680per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ole Miss Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

7

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 223%
  • Brand 316%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Ole Miss Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Ole Miss Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ole miss t shirt55K/yr
  • ole miss shirt39K/yr
  • ole miss tshirt6K/yr
  • ole miss shirts6K/yr
  • ole miss shirts men4K/yr

Reviews and returns

What reviews say buyers love and hate about Ole Miss Shirt

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Size-Overall”
5.3%of orders come back
“size runs extremely small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ole Miss Shirt questions

Answered from the same tracked data.