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Okc

Fail

The top 5 brands take 100% of clicks, so Okc is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$96K/yr152K searches / yr
90-day growth
+44.5%search demand this quarter
Competition
77%top-5 click share · 5 brands · 12 sellers

Flapen Score

Okc against its category

The dotted line is the Sports & Outdoors average. Past it, Okc is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Okc market on Amazon at a glance

Shoppers on Amazon United States searched for Okc 152K times last year and spent an estimated $96K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+44.5%
Conversion, latest week
1.4%
Market size, estimated
$96Ka year
Top search term
okc102K searches a year

02 · Price

A sale here is worth $46.44.

Listings sell for $46.44 on average, from $14.81 to $84.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.44 that is $0 to $5K a year per listing.

Average price
$46.44inside the $15 to $100 sweet spot
Price range
$14.81–$84.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #219 within Basketball. It carries 937 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#219in Basketball
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
937per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Okc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 224%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Okc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: May, Dec · busiest ÷ quietest = 8.5× · 8 of 12 months tracked

Search terms

Top Okc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okc102K/yr
  • thunder basketball16K/yr
  • oklahoma city thunder jersey7K/yr
  • okc thunder basketball6K/yr
  • okc thunder gifts12K/yr
  • okc thunder jersey mens3K/yr
  • okc thunder championship5K/yr

Reviews and returns

What reviews say buyers love and hate about Okc

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Durability”
2.5%of orders come back
“then it broke so that is the only reason Im giving it three stars”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Okc questions

Answered from the same tracked data.