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Ohio University Bobcats Apparel

Fail

Shoppers spend an estimated $54K a year here, so Ohio University Bobcats Apparel is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$54K/yr123K searches / yr
90-day growth
+41.5%search demand this quarter
Competition
38%top-5 click share · 9 brands · 10 sellers

Flapen Score

Ohio University Bobcats Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Ohio University Bobcats Apparel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio University Bobcats Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio University Bobcats Apparel 123K times last year and spent an estimated $54K. The top 5 brands take 95% of clicks. Demand peaks in May–Sep–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+41.5%
Conversion, latest week
1.6%
Market size, estimated
$54Ka year
Peak month
December4.3× the quietest month
Top search term
ohio university apparel29K searches a year

02 · Price

A sale here is worth $26.50.

Listings sell for $26.50 on average, from $8.64 to $49.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.50 that is $0 to $3K a year per listing.

Average price
$26.50inside the $15 to $100 sweet spot
Price range
$8.64–$49.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #5,656 within T-Shirts. It carries 1,796 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
13.2%
Average rank
#5,656in T-Shirts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,796per listing
Listings tracked
46

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ohio University Bobcats Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

3%

  • Brand 142%
  • Brand 229%
  • Brand 315%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Ohio University Bobcats Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Sep, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Ohio University Bobcats Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio university apparel29K/yr
  • ohio university31K/yr
  • ohio university shirt8K/yr
  • ohio university sweatshirt6K/yr
  • ohio bobcats5K/yr
  • ohio university bobcats apparel38K/yr
  • ohio university bobcats5K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio University Bobcats Apparel

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Design-Overall”
2.8%of orders come back
“The school logo is completely crooked and off center”
A buyer, on “Design-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ohio University Bobcats Apparel questions

Answered from the same tracked data.