Is ohio state womens apparel profitable to sell on Amazon United States?

The niche generates $235K/yr across 96 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (49/100).

How competitive is the ohio state womens apparel niche?

30 brands and 34 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in ohio state womens apparel?

Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.

When does demand for ohio state womens apparel peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.

What does it cost to enter the ohio state womens apparel niche?

Listings span $9.89–$108.88; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.

Ohio State Womens Apparel

Skip it

Soft demand (-21.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$26.21

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$9.89–$108.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good592.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$235K

$235K/yr · 594K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Signals High Returns

Is ohio state womens apparel profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ohio state womens apparel is a $235K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ohio state womens apparel market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $210K–$262K; units × avg price
Conversion rate: 1.5%
Avg BSR: #25,976
Page quality: 0%
Prime: 96%
Sponsored: 86%
Out of stock: 10.5%
Avg brand age: 43 months
Avg seller age: 193 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

74%

Top 20: 95%

Top-5 click share

25%

Top 20: 54%

Open market

23%

LOGOVISION35%
Sumtory19%
Elite Authentics10%
Blue 845%
The Wild Collective4%
CuteComfy3%

ohio state womens apparel demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.8×

Open Trend

Top ohio state womens apparel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ohio state womens apparel356K/yr -61.1%0.5% conv.
womens ohio state apparel47K/yr -6.5%1.1% conv.
ohio state t shirt womens16K/yr +45.6%1.5% conv.
ohio state shirts for women19K/yr +26.4%1.4% conv.
womens ohio state t shirt9K/yr +273.1%1.1% conv.
ohio state womens shirt17K/yr +6.3%1.6% conv.
ohio state merch women8K/yr +11.6%0.4% conv.
ohio state women8K/yr +65.2%0.6% conv.
ohio state womens16K/yr -1.7%0.3% conv.
osu shirts for women28K/yr -5.3%1.0% conv.

All search terms

Top ohio state womens apparel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sumtory Black Sweat Shirt Ohio State Print Pullovers Women Long Sleeve Loose Fit Cropped Sweatshirts Tops M

Sumtory$23.264.0★146 rev

The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt White X-Large

LOGOVISION$18.524.5★1,944 rev

Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L

Sumtory$19.564.1★18 rev

The Ohio State University Official Buckeyes Unisex Adult T Shirt Buckeyes Large

LOGOVISION$17.324.5★228 rev

The Ohio State University Official Buckeyes Unisex Adult T Shirt White Large

LOGOVISION$18.494.3★40 rev

Newest

by launch date

Ohio State Buckeyes NCAA Officially Licensed Premium Jacquard V-Neck Sweater Medium Cream

The Wild Collective$108.887 rev

9mo ago

Ohio State Buckeyes NCAA Officially Licensed Premium Vintage Drop Shoulder Tee Large Ivory

The Wild Collective$41.870 rev

9mo ago

Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Medium

Fan Girl$44.202 rev

1y ago

Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L

Sumtory$19.5618 rev

2y ago

Cropped Tees for Women Ohio State T Shirts Oversized Crop Tops Short Sleeve Drop Shoulder Loose Boxy Tops White XXL

Sumtory$20.2318 rev

2y ago

What reviews say buyers love and hate about ohio state womens apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits perfectly”

Quality-Overall20%

“Nice quality shirt and good price”

Gifting Purpose8%

“Great Christmas gift”

Comfort-Overall7%

“Very comfortable”

Value For Money6%

“Cute and great price on Ohio State earrings”

Material Quality5%

“The material is just right for fall indoors and outside”

Design-Overall5%

“Designer looks great”

Shape/Style4%

“Love the vintage style”

Washability3%

“Just what I wanted hopefully it doesnt shrink when I wash it”

Length3%

“good length”

What buyers complain about

Size-Overall45%

“Not for larger heads”

Color8%

“T-shirt colors not as bright as pictured”

Advertised Vs Actual Product8%

“I would suggest to the seller that they correct the title of the advertisement for this earrings since it does not match what they are actually selling”

Quality-Overall6%

“the quality wasnt amazing”

Durability6%

“Worn 2 times - has a hole in armpit stitching”

Value For Money5%

“are not worth the price I paid”

Thickness3%

“A bit thin”

Waist Fit2%

“tummy area is too tight”

Material Quality2%

“Item is 100% polyester, and thin material”

Top return reasons

Size-Overall60%

Material Quality5%

Color4%

Quality-Overall4%

Chest Fit4%

Length3%

Advertised Vs Actual Product2%

Wrist Fit2%

Sleeve Fit2%

Thin2%

Common ohio state womens apparel questions

Is ohio state womens apparel profitable to sell on Amazon United States?: The niche generates $235K/yr across 96 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (49/100).
How competitive is the ohio state womens apparel niche?: 30 brands and 34 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in ohio state womens apparel?: Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
When does demand for ohio state womens apparel peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 22.8× the quietest.
What does it cost to enter the ohio state womens apparel niche?: Listings span $9.89–$108.88; the average listing price is $26.21 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.