Ohio State Womens Apparel
FailDemand is soft, at -21.3% this quarter, so Ohio State Womens Apparel is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $235K/yr594K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 25%top-5 click share · 30 brands · 34 sellers
Flapen Score
Ohio State Womens Apparel against its category
The dotted line is the Sports & Outdoors average. Past it, Ohio State Womens Apparel is stronger. Inside it, weaker.
Market
The Ohio State Womens Apparel market on Amazon at a glance
Shoppers on Amazon United States searched for Ohio State Womens Apparel 594K times last year and spent an estimated $235K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 594K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $235Ka year
- Peak month
- December22.8× the quietest month
- Top search term
- ohio state womens apparel356K searches a year
02 · Price
A sale here is worth $26.21.
Listings sell for $26.21 on average, from $9.89 to $108.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $26.21 that is $0 to $3K a year per listing.
- Average price
- $26.21inside the $15 to $100 sweet spot
- Price range
- $9.89–$108.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #25,976 within T-Shirts. It carries 592 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 96%
- Out of stock, average day
- 10.5%
- Average rank
- #25,976in T-Shirts
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 592per listing
- Listings tracked
- 96
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Ohio State Womens Apparel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sumtory Black Sweat Shirt Ohio State Print Pullovers Women Long Sleeve Loose Fit Cropped Sweatshirts Tops M
- Price
- $23.26
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 2y ago

The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt White X-Large
- Price
- $18.52
- Rating
- 4.5/5
- Reviews
- 1,944
- Age
- 3y ago

Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L
- Price
- $19.56
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2y ago

The Ohio State University Official Buckeyes Unisex Adult T Shirt Buckeyes Large
- Price
- $17.32
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 3y ago

The Ohio State University Official Buckeyes Unisex Adult T Shirt White Large
- Price
- $18.49
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3y ago
Trending
estimated 90-day click momentum
The Ohio State University Official Buckeyes Unisex Adult T Shirt Buckeyes Large
- Price
- $17.32
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 3y ago

Ohio State Buckeyes NCAA Officially Licensed Premium Vintage Drop Shoulder Tee Large Ivory
- Price
- $41.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt Athletic Heather X-Large
- Price
- $18.51
- Rating
- 4.5/5
- Reviews
- 1,944
- Age
- 3y ago

The Ohio State University Official Distressed Primary Logo Unisex Adult T Shirt White X-Large
- Price
- $18.52
- Rating
- 4.5/5
- Reviews
- 1,944
- Age
- 3y ago

Ohio State Buckeyes NCAA Officially Licensed Premium Jacquard V-Neck Sweater Medium Cream
- Price
- $108.88
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date
Ohio State Buckeyes NCAA Officially Licensed Premium Jacquard V-Neck Sweater Medium Cream
- Price
- $108.88
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 9mo ago

Ohio State Buckeyes NCAA Officially Licensed Premium Vintage Drop Shoulder Tee Large Ivory
- Price
- $41.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Medium
- Price
- $44.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Oversized Crop Tops for Women Ohio State Shirts Short Sleeve Crewneck Drop Shoulder Preppy Cropped Tees Loose Fit White L
- Price
- $19.56
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2y ago

Cropped Tees for Women Ohio State T Shirts Oversized Crop Tops Short Sleeve Drop Shoulder Loose Boxy Tops White XXL
- Price
- $20.23
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
30 rising
Sellers
34
Est. top-5 brand share
74%
Top 20: 95%
Est. top-5 click share
25%
Top 20: 54%
Open market
23%
- LOGOVISION35%
- Sumtory19%
- Elite Authentics10%
- Blue 845%
- The Wild Collective4%
- CuteComfy3%
Demand
Ohio State Womens Apparel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 22.8×
Search terms
Top Ohio State Womens Apparel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ohio state womens apparel356K/yr
- womens ohio state apparel47K/yr
- ohio state t shirt womens16K/yr
- ohio state shirts for women19K/yr
- womens ohio state t shirt9K/yr
- ohio state womens shirt17K/yr
- ohio state merch women8K/yr
- ohio state women8K/yr
- ohio state womens16K/yr
- osu shirts for women28K/yr
Reviews and returns
What reviews say buyers love and hate about Ohio State Womens Apparel
We read the reviews and the return reasons for every product selling here.
“Not for larger heads”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ohio State Womens Apparel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









