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Ohio State Tumbler

Maybe

Products sell for $26.48 on average, inside the sweet spot. But shoppers spend an estimated $67K a year here, so Ohio State Tumbler is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$67K/yr74K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
38%top-5 click share · 15 brands · 35 sellers

Flapen Score

Ohio State Tumbler against its category

The dotted line is the Sports & Outdoors average. Past it, Ohio State Tumbler is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Tumbler market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Tumbler 74K times last year and spent an estimated $67K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
3.4%
Market size, estimated
$67Ka year
Peak month
December8.4× the quietest month
Top search term
ohio state tumbler22K searches a year

02 · Price

A sale here is worth $26.48.

Listings sell for $26.48 on average, from $10.97 to $42.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.48 that is $0 to $3K a year per listing.

Average price
$26.48inside the $15 to $100 sweet spot
Price range
$10.97–$42.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #821 within Home & Kitchen. It carries 4,309 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#821in Home & Kitchen
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,309per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Ohio State Tumbler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

35

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

19%

  • Brand 125%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Ohio State Tumbler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Ohio State Tumbler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state tumbler22K/yr
  • ohio state cup18K/yr
  • ohio state yeti9K/yr
  • ohio state cups8K/yr
  • ohio state travel mug4K/yr
  • ohio state stanley cup4K/yr
  • ohio state yeti tumbler4K/yr
  • ohio state coffee travel mug5K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Tumbler

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Leak-Proof”
2.0%of orders come back
“Lid leaks”
A buyer, on “Leak-Proof”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ohio State Tumbler questions

Answered from the same tracked data.