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Ohio State Socks

Fail

Shoppers spend an estimated $26K a year here, so Ohio State Socks is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$26K/yr49K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
61%top-5 click share · 8 brands · 11 sellers

Flapen Score

Ohio State Socks against its category

The dotted line is the Sports & Outdoors average. Past it, Ohio State Socks is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Socks 49K times last year and spent an estimated $26K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
3.2%
Market size, estimated
$26Ka year
Peak month
December24.0× the quietest month
Top search term
ohio state socks30K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $7.08 to $21.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.23 that is $0 to $2K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$7.08–$21.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,678 within Clothing Accessories. It carries 354 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
86%
Out of stock, average day
18.1%
Average rank
#1,678in Clothing Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
354per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Ohio State Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

2%

  • Brand 155%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 2%)

Demand

Ohio State Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.0×

Search terms

Top Ohio State Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state socks30K/yr
  • ohio state socks men12K/yr
  • ohio state socks women6K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Socks

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Material Quality”
2.0%of orders come back
“But material sheds a lot”
A buyer, on “Material Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ohio State Socks questions

Answered from the same tracked data.