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Ohio State Shirts for Men

Fail

Shoppers spend an estimated $53K a year here, so Ohio State Shirts for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$53K/yr83K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
36%top-5 click share · 13 brands · 8 sellers

Flapen Score

Ohio State Shirts for Men against its category

The dotted line is the Sports & Outdoors average. Past it, Ohio State Shirts for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Shirts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Shirts for Men 83K times last year and spent an estimated $53K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.9%
Market size, estimated
$53Ka year
Peak month
September58.2× the quietest month
Top search term
ohio state shirts for women19K searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $16.25 to $41.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.19 that is $0 to $2K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$16.25–$41.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #8,956 within T-Shirts. It carries 374 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#8,956in T-Shirts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
374per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ohio State Shirts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

8

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

12%

  • Brand 135%
  • Brand 226%
  • Brand 316%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Ohio State Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 58.2×

Search terms

Top Ohio State Shirts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state shirts for women19K/yr
  • ohio state womens shirt17K/yr
  • osu shirts for women28K/yr
  • womens ohio state shirt18K/yr
  • ohio state t shirts for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Shirts for Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
44%of negative reviews mention “Size-Overall”
7.0%of orders come back
“his were too big”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ohio State Shirts for Men questions

Answered from the same tracked data.