Is ohio state license plate frame profitable to sell on Amazon United States?

The niche generates $88K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the ohio state license plate frame niche?

10 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in ohio state license plate frame?

Top complaints mined from reviews: Quality-Overall, Product Condition, Strength. The return rate is 2.6%.

What does it cost to enter the ohio state license plate frame niche?

Listings span $9.97–$29.96; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.

Ohio State License Plate Frame

Worth a look

Shows a sweet-spot price point ($20.76 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Great$20.76

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.97–$29.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good872

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Bad$88K

$88K/yr · 56K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Is ohio state license plate frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ohio state license plate frame is a $88K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

ohio state license plate frame market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 7.6%
Avg BSR: #790
Page quality: 0%
Prime: 96%
Sponsored: 75%
Out of stock: 10.3%
Avg brand age: 72 months
Avg seller age: 195 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 96%

Open market

16%

Rico Industries24%
Generic17%
FANMATS16%
EliteAuto3K10%
Elite Fan Shop10%
Broad Street Machine Co., Inc.7%
Open — no brand owns it (4 brands, 16%)

ohio state license plate frame demand & seasonality

Weekly Amazon search volume, last 37 weeks — +35.4% search growth over the last 90 days.

Open Trend

Top ohio state license plate frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Packs Matte Black for Ohio State License Plate Frames 2 Holes License Plate Holder for OSU Buckeyes Universal Aluminum Tag Frame for License Plate for Front and Rear Car Tags

Generic$20.084.4★48 rev

EliteAuto3K Ohio State Buckeyes License Plate Frame Cover Black 12.25 x 6.25 - Ideal Gift for Sports Fans & Supporters Slim Design

EliteAuto3K$18.784.3★33 rev

FANMATS 31272 Ohio State Buckeyes Metal License Plate Frame Black Finish

FANMATS$15.524.4★149 rev

FANMATS 14871 NCAA Ohio State University Buckeyes Chrome License Plate Frame 6.25x12.25

FANMATS$15.554.6★2,420 rev

Ohio State Buckeyes Black Tag Frame

Broad Street Machine Co., Inc.$19.944.7★66 rev

Newest

by launch date

2 Pack Premium Slim Matte Black License Plate Frames for Ohio State Rust-Free Stainless Steel Rattle-Free Street Legal Thin Metal Front & Rear Car Tag Holders for OSU Universal with Screw Caps

Generic$19.734 rev

3mo ago

2 Packs for Ohio State Buckeyes License Plate Frames 2 Holes Silver License Plate Holder for OSU Universal Aluminum Tag Frame for License Plate for Front and Rear Car Tags

Generic$19.7234 rev

5mo ago

Desert Cactus The Ohio State University License Plate Frame OSU Buckeyes Holder for Front or Back of Car Metal Car Tag Holder Officially Licensed (Slogan 1)

Desert Cactus$21.651 rev

1y ago

2024-25 College Football Champions Ohio State Black Metal License Plate Frame - 6.25x12.25

FANMATS$13.8539 rev

1y ago

Decorvo Ohio St License Plate Frame - Car Truck Accessory

Decorvo$23.29443 rev

2y ago

What reviews say buyers love and hate about ohio state license plate frame

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Seems well made”

Size-Overall11%

“Fit well”

Ease Of Use9%

“easy to read”

Adhesion/Stickiness9%

“Covers the required sticker in the bottom corner of the plate”

Rusts/Corrodes9%

“Great quality the caps for the screws come in handy keep water from rusting the screws highly recommend this product”

Value For Money6%

“Great price and looks wonderful”

Color6%

“Colors pop”

Material Quality5%

“Good plastic covers”

Advertised Vs Actual Product5%

“Just what I wanted”

Product Condition5%

“Looked nice new”

What buyers complain about

Quality-Overall21%

“Poor Quality”

Product Condition14%

“Real cheap look like it been used”

Strength14%

“Slightly bent”

Design-Overall14%

“Poor design”

Functionality-Overall14%

“Wont work as made”

Material Quality3%

“I didnt look at the material”

Top return reasons

Size-Overall23%

Advertised Vs Actual Product14%

Quality-Overall8%

Adhesion/Stickiness6%

Color6%

Compatibility-Overall5%

Certifications4%

Material Quality4%

Defective Material/Parts3%

Durability2%

Common ohio state license plate frame questions

Is ohio state license plate frame profitable to sell on Amazon United States?: The niche generates $88K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the ohio state license plate frame niche?: 10 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in ohio state license plate frame?: Top complaints mined from reviews: Quality-Overall, Product Condition, Strength. The return rate is 2.6%.
What does it cost to enter the ohio state license plate frame niche?: Listings span $9.97–$29.96; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.