ohio state jacket
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible56.36avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$89.15avg listing price — sweet spot $15–$100
Price range
Okay$36.18–$165.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 6% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 51K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ohio state jacket is a $36K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 35/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ohio state jacket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $22K–$45K
- units × avg price
- Launch success
- 0%
- 0 of 7 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #53,679
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 64%
- Out of stock
- 11.5%
- Avg brand age
- 50 months
- Avg seller age
- 211 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
9
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
14%
- Franchise Club47%
- The Wild Collective14%
- 2Bhip9%
- Buffalo Outdoors7%
- JH DESIGN GROUP5%
- Elite Authentics4%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 30 weeks — -33.2% search growth over the last 90 days.Top ohio state jacket search terms
- ohio state jacket20K/yr
- ohio state zip up hoodie10K/yr
- ohio state jackets for men13K/yr
- ohio state windbreaker5K/yr
- ohio state jackets4K/yr
Top ohio state jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (XL)
Franchise Club$83.384.8★13 rev
Franchise Club Mens Ohio State Buckeyes 2024 National Champions Satin Jacket (X-Large)
Franchise Club$82.565.0★6 rev
Buffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)
Buffalo Outdoors$39.620.0★0 rev
Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (M)
Franchise Club$83.574.8★13 rev
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Varsity Jacket with Hood Large
The Wild Collective$136.675.0★1 rev
Newest
by launch dateBuffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)
Buffalo Outdoors$39.620 rev
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Varsity Jacket with Hood Large
The Wild Collective$136.671 rev
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Oversized Raglan Track Jacket Large
The Wild Collective$102.355 rev
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Sequin Jacket Medium
The Wild Collective$98.080 rev
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Raglan Satin Bomber X-Large
The Wild Collective$76.171 rev
Trending
90-day click momentumBuffalo Outdoors Ohio State Reflective Safety Hooded Rainshell (US Alpha X-Large Regular Regular)
Buffalo Outdoors$39.620.0★
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Nylon Quilted Bomber X-Large
The Wild Collective$102.094.5★
2Bhip NCAA Ohio State Buckeyes Jacket - Mens Cardinal Red Full Zip-Up Hoodie with Pockets - Campus Jackets
2Bhip$59.930.0★
The Wild Collective Ohio State Buckeyes NCAA Officially Licensed Premium Nylon Zip Front Jacket X-Large
The Wild Collective$77.420.0★
JH Design Ohio State Buckeyes Bomber Jacket Zip Up Coat in Black or Red (US Alpha Medium Regular Regular Red)
JH DESIGN GROUP$119.983.8★
What buyers say about ohio state jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits great”
“It keeps you pretty warm”
“This coat is a heavy fleece”
“Good quality soft heavy warm”
“Good quality heavy machine wash and dry soft and warm”
“Money well spent”
“It was the perfect fit the zipper will last for ages”
What buyers complain about
“Just runs big”
Top return reasons
Common questions
- Is ohio state jacket profitable to sell on Amazon United States?
- The niche generates $36K/yr across 42 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the ohio state jacket niche?
- 12 brands and 9 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in ohio state jacket?
- Top complaints mined from reviews: Size-Overall. The return rate is 7.2% — above our launch gate.
- What does it cost to enter the ohio state jacket niche?
- Listings span $36.18–$165.37; the average listing price is $89.15 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.