Ohio State Hat

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

331K

Growth, 90 days vs prior 90

+30.9%

Conversion, latest week

2.1%

Market size, estimated

$196Ka year

Peak month

December6.5× the quietest month

Top search term

ohio state hat199K searches a year

Listings sell for $27.94 on average, from $15.21 to $42.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.94 that is $3K to $7K a year per listing.

Average price

$27.94inside the $15 to $100 sweet spot

Price range

$15.21–$42.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,075 within Clothing Accessories. It carries 351 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

10.6%

Average rank

#1,075in Clothing Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

351per listing

Listings tracked

20

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months