Ohio State Hat
Skip itWeak search conversion (2.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.94avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great351.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Market size
Okay$196K$196K/yr · 331K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Is ohio state hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, ohio state hat is a $196K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
ohio state hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $224K–$279K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #1,075
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 10.6%
- Avg brand age
- 49 months
- Avg seller age
- 178 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
8%
- ZHATS42%
- Desert Cactus16%
- 4713%
- LEMOISTARS11%
- Branded Bills6%
- Elite Authentics5%
- Open — no brand owns it (3 brands, 8%)
ohio state hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.9% search growth over the last 90 days.Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 6.5×
Top ohio state hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ohio state hat199K/yr
- ohio state hats25K/yr
- ohio state hats mens19K/yr
- ohio state buckeyes hat15K/yr
- ohio state trucker hat9K/yr
- osu hat11K/yr
- ohio state baseball cap7K/yr
- black ohio state hat7K/yr
- ohio state fitted hat7K/yr
- osu hats for men5K/yr
Top ohio state hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zephyr Mens NCAA Ohio State Buckeyes Adjustable Scholarship Hat Charcoal
ZHATS$25.934.6★400 rev
Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$15.214.8★299 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)
47$33.264.3★80 rev
Desert Cactus The Ohio State University Baseball Hat OSU Buckeyes Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Black
Desert Cactus$29.744.8★66 rev
NCAA Ohio State Buckeyes Unisex NCAA The Game bar Design Hat White Adjustable
The Game$17.114.7★4,429 rev
Newest
by launch date
HUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps
HUIGONGSHOU$15.7223 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)
47$33.2680 rev
Branded Bills Officially Licensed x Ohio State Buckeyes Red Curved 5 Panel Hat for Men | Baseball Cap Ohio State OSU Buckeye Logo PVC
Branded Bills$42.0235 rev
Branded Bills Officially Licensed x Ohio State Buckeyes Black Curved 5 Panel Hat for Men | Baseball Cap
Branded Bills$41.2021 rev
Branded Bills Officially Licensed x Ohio State Buckeyes White 5-Panel Ohio State Team Logo PVC
Branded Bills$42.6588 rev
Trending
90-day click momentumHUIGONGSHOU Sport Baseball Cap for Men Women Embroidery Unisex Hats Athletic Outdoor Casual Adjustable Caps
HUIGONGSHOU$15.724.9★
Branded Bills Officially Licensed x Ohio State Buckeyes White 5-Panel Ohio State Team Logo PVC
Branded Bills$42.654.3★
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Ohio State Buckeyes - Black)
47$33.264.3★
Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom
LEMOISTARS$15.214.8★
Desert Cactus The Ohio State University Baseball Hat OSU Buckeyes Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style D1) Black
Desert Cactus$29.744.8★
What reviews say buyers love and hate about ohio state hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“The quality of this hat is WONDERFUL”
“As advertised”
“Easy to use and durable”
“Top shelf hat for a good price”
“Fun gift husband liked it”
“Very comfortable”
“Material was great”
“the color is bold”
“Keeps my head warm in cold temps”
What buyers complain about
“Not for larger heads”
“Quality control does not exist”
Top return reasons
Common ohio state hat questions
- Is ohio state hat profitable to sell on Amazon United States?
- The niche generates $196K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the ohio state hat niche?
- 9 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in ohio state hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 4.0%.
- When does demand for ohio state hat peak?
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the ohio state hat niche?
- Listings span $15.21–$42.65; the average listing price is $27.94 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.