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Ohio State Dog Bandana

Fail

The top 5 brands take 98% of clicks, so Ohio State Dog Bandana is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$33K/yr61K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
31%top-5 click share · 7 brands · 12 sellers

Flapen Score

Ohio State Dog Bandana against its category

The dotted line is the Sports & Outdoors average. Past it, Ohio State Dog Bandana is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Dog Bandana market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Dog Bandana 61K times last year and spent an estimated $33K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
3.3%
Market size, estimated
$33Ka year
Top search term
ohio state dog9K searches a year

02 · Price

A sale here is worth $16.11.

Listings sell for $16.11 on average, from $8.14 to $37.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.11 that is $0 to $2K a year per listing.

Average price
$16.11inside the $15 to $100 sweet spot
Price range
$8.14–$37.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,184 within Pet Gear. It carries 1,232 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#2,184in Pet Gear
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,232per listing
Listings tracked
36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ohio State Dog Bandana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

31%

Top 20: 80%

Open market

1%

  • Brand 153%
  • Brand 225%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ohio State Dog Bandana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Ohio State Dog Bandana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state dog9K/yr
  • ohio state dog bandana13K/yr
  • ohio state dog jersey14K/yr
  • ohio state bandana5K/yr
  • ohio state dog shirt4K/yr
  • dog ohio state jersey3K/yr
  • ohio state dog apparel8K/yr
  • ohio state dog sweater4K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Dog Bandana

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
68%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Bit big”
A buyer, on “Size-Overall”68% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ohio State Dog Bandana questions

Answered from the same tracked data.