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Ohio State Coffee Mug

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 30Conversion 53Competition 56Returns 66Price range 71Avg price 87Brand share 12Review moat 87Quality gap 25

Review moat

Great265.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.73

avg listing price — sweet spot $15–$100

Price range

Good$9.65–$28.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$37K

$37K/yr · 43K searches

Is ohio state coffee mug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ohio state coffee mug is a $37K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ohio state coffee mug market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$39K–$49K
units × avg price
Conversion rate
4.4%
Avg BSR
#731
Page quality
0%
Prime
96%
Sponsored
92%
Out of stock
18.9%
Avg brand age
58 months
Avg seller age
192 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

25

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

2%

  • Logo Brands37%
  • RFSJ INC.23%
  • The Memory Company16%
  • Rico Industries15%
  • Uncanny Brands4%
  • Magnolia Lane3%
  • Open — no brand owns it (1 brand, 2%)

ohio state coffee mug demand & seasonality

Weekly Amazon search volume, last 98 weeks — +3.9% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Top ohio state coffee mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • ohio state coffee mug22K/yr
  • ohio state mug17K/yr
  • ohio state coffee cup4K/yr
All search terms

Top ohio state coffee mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about ohio state coffee mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Nice mug, great quality, smooth edges, bight colors, fits hand well”

Value For Money14%

“Great Deal”

Size-Overall14%

“Perfect size”

Color8%

“Color is perfect”

Gifting Purpose8%

“All around great gift”

Dishwasher Safe5%

“Sturdy and dishwasher safe”

Strength4%

“The heavy weight gives it a sturdy”

Durability3%

“Bright, Bold, and Built to Last”

Warmth3%

“shape of the mug are perfect to warm your hands while sipping a hot beverage”

Ease Of Cleaning2%

“easy to wipe clean though”

What buyers complain about

Quality-Overall25%

“Poor quality”

Thickness13%

“It is very thick”

Dishwasher Safe13%

“Definitely Not Dishwasher Safe”

Size-Overall13%

“Small”

Top return reasons

Size-Overall30%
Defective Material/Parts20%
Value For Money13%
Advertised Vs Actual Product9%
Handle Quality9%
Leak-Proof9%
Safety Standards4%
Drop/Impact Protection4%
Grip2%

Common ohio state coffee mug questions

Is ohio state coffee mug profitable to sell on Amazon United States?
The niche generates $37K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (42/100).
How competitive is the ohio state coffee mug niche?
7 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in ohio state coffee mug?
Top complaints mined from reviews: Quality-Overall, Thickness, Dishwasher Safe. The return rate is 2.4%.
When does demand for ohio state coffee mug peak?
Demand peaks in Nov–Dec; the busiest month runs 11.9× the quietest.
What does it cost to enter the ohio state coffee mug niche?
Listings span $9.65–$28.03; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.