Ohio State Blanket
FailThe top 5 brands take 100% of clicks, so Ohio State Blanket is a Fail.
- Flapen Score
- 40 / 100Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 4740
- Market size
- $102K/yr83K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 30 sellers
Flapen Score
Ohio State Blanket against its category
The dotted line is the Sports & Outdoors average. Past it, Ohio State Blanket is stronger. Inside it, weaker.
Market
The Ohio State Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Ohio State Blanket 83K times last year and spent an estimated $102K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $102Ka year
- Peak month
- December17.8× the quietest month
- Top search term
- ohio state blanket61K searches a year
02 · Price
A sale here is worth $35.70.
Listings sell for $35.70 on average, from $17.89 to $82.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.70 that is $4K to $9K a year per listing.
- Average price
- $35.70inside the $15 to $100 sweet spot
- Price range
- $17.89–$82.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #1,500 within Home & Kitchen. It carries 2,033 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 91%
- Out of stock, average day
- 19.7%
- Average rank
- #1,500in Home & Kitchen
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,033per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Ohio State Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
0%
- Brand 169%
- Brand 215%
- Brand 311%
- Brand 43%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Ohio State Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 17.8×
Search terms
Top Ohio State Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ohio state blanket61K/yr
- ohio state throw blanket9K/yr
- osu blanket5K/yr
- ohio state blankets and throws9K/yr
Reviews and returns
What reviews say buyers love and hate about Ohio State Blanket
We read the reviews and the return reasons for every product selling here.
“Very thin and creates link everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ohio State Blanket questions
Answered from the same tracked data.









