Is ohio state blanket profitable to sell on Amazon United States?

The niche generates $102K/yr across 23 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).

How competitive is the ohio state blanket niche?

5 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ohio state blanket?

Top complaints mined from reviews: Thickness, Thin, Quality-Overall. The return rate is 2.4%.

When does demand for ohio state blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.

What does it cost to enter the ohio state blanket niche?

Listings span $17.89–$82.27; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.

Ohio State Blanket

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$35.70

avg listing price — sweet spot $15–$100

Price range

Incredible$17.89–$82.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,032.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Market size

Okay$102K

$102K/yr · 83K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is ohio state blanket profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ohio state blanket is a $102K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ohio state blanket market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $107K–$143K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,500
Page quality: 0%
Prime: 91%
Sponsored: 65%
Out of stock: 19.7%
Avg brand age: 56 months
Avg seller age: 192 days

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

Northwest69%
LOGOVISION15%
Logo Brands11%
College Covers3%
PLUSHIBLE BRIDGING MILES WITH SMILES3%
Open — no brand owns it (0%)

ohio state blanket demand & seasonality

Weekly Amazon search volume, last 77 weeks — +0.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Open Trend

Top ohio state blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ohio state blanket61K/yr +0.1%4.0% conv.
ohio state throw blanket9K/yr -3.9%3.0% conv.
osu blanket5K/yr +47.0%2.5% conv.
ohio state blankets and throws9K/yr -21.4%5.1% conv.

All search terms

Top ohio state blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ohio State Buckeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort

Northwest$27.874.6★721 rev

Ohio State Buckeyes 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts

Northwest$41.244.6★721 rev

Northwest NCAA Ohio State Buckeyes Unisex Micro Raschel Throw Blanket 46 x 60 Inches Halftone Design Soft Fan Blanket

Northwest$20.314.6★8,727 rev

Northwest NCAA Ohio State Buckeyes Unisex-Adult Fleece Throw Blanket 50 x 60 Campaign

Northwest$17.894.6★7,505 rev

The Ohio State University Blanket 36x58 Primary Logo Silky Touch Super Soft Throw Blanket

LOGOVISION$35.884.0★692 rev

Newest

by launch date

Northwest Ohio State Buckeyes NCAA 2024 FBC Champion Peak Tapestry Throw Blanket 46X60 Inches

Northwest$35.737 rev

1y ago

Northwest NCAA Ohio State Buckeyes Silk Touch Throw Blanket - Official NCAA Licensed Ultra-Soft Fleece | Cozy Game Day Essential for Fans Unisex Gift 46 x 60

Northwest$18.0976 rev

1y ago

Logo Brands NCAA Ohio State Buckeyes Prime Luxe Dreams Blanket -Ultra-Soft Prime Luxe Dreams Fleece 60 x 70 Team Color Logo Cozy Plush Blanket for Tailgating Couch or Game Day

Logo Brands$57.9430 rev

2y ago

Ohio State Buckeyes 46 x 60 NCAA Officially Licensed Throw Blanket Super Soft Lightweight Fleece Blanket for Game Day Dorms Couch Travel & Tailgating Comfort

Northwest$27.87721 rev

3y ago

Ohio State Buckeyes 60 x 80 NCAA Officially Licensed Fleece Blanket Oversized Ultra-Soft Bed or Couch Blanket for Dorms TV Nights Tailgating & College Fan Gifts

Northwest$41.24721 rev

3y ago

What reviews say buyers love and hate about ohio state blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel23%

“So soft”

Value For Money14%

“It was very nice for the money”

Size-Overall13%

“Perfect size”

Warmth10%

“Cozy blanket”

Gifting Purpose10%

“Made a good Xmas gift”

Color6%

“The color is bold and bright”

Quality-Overall6%

“very nice quality”

Comfort-Overall5%

“it's really comfortable”

Weight Light4%

“Great lightweight coverups”

Washability4%

“So very soft and washes easily”

What buyers complain about

Thickness36%

“Very thin and creates link everywhere”

Thin26%

“Very thin”

Quality-Overall21%

“Horrible quality”

Value For Money7%

“Way to much money”

Material Quality5%

“thin material”

Size-Overall5%

“smaller than description”

Top return reasons

Size-Overall28%

Thin21%

Material Quality15%

Quality-Overall7%

Color4%

Design-Overall3%

Comfort-Overall3%

Weight Heavy3%

Stitch/Finish/Polish3%

Defective Material/Parts3%

Common ohio state blanket questions

Is ohio state blanket profitable to sell on Amazon United States?: The niche generates $102K/yr across 23 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
How competitive is the ohio state blanket niche?: 5 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ohio state blanket?: Top complaints mined from reviews: Thickness, Thin, Quality-Overall. The return rate is 2.4%.
When does demand for ohio state blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 17.8× the quietest.
What does it cost to enter the ohio state blanket niche?: Listings span $17.89–$82.27; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 2,033 reviews — the moat a new listing must climb.