Ohio State

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+21.7%

Conversion, latest week

2.1%

Market size, estimated

$1.1Ma year

Peak month

December16.1× the quietest month

Top search term

ohio state merch575K searches a year

Listings sell for $22.47 on average, from $5.94 to $82.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $22.47 that is $6K to $11K a year per listing.

Average price

$22.47inside the $15 to $100 sweet spot

Price range

$5.94–$82.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,909 within Clothing Accessories. It carries 851 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

96%

Out of stock, average day

2.5%

Average rank

#2,909in Clothing Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

851per listing

Listings tracked

54

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months