Is ohio state profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 54 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).

How competitive is the ohio state niche?

32 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in ohio state?

Top complaints mined from reviews: Size-Overall, Thickness, Noise Level. The return rate is 1.9%.

When does demand for ohio state peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 16.1× the quietest.

What does it cost to enter the ohio state niche?

Listings span $5.94–$82.27; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.

Ohio State

Launch it

A $1.1M/yr market growing +21.7% this quarter with returns at 1.9% — clears our launch bar.

Avg price

Great$22.47

avg listing price — sweet spot $15–$100

Price range

Great$5.94–$82.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Market size

Great$1.1M

$1.1M/yr · 2.4M searches

Competition

Great38%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good850.83

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

Is ohio state profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ohio state is a $1.1M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Launch it — 65/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

ohio state market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $899K–$1.1M; units × avg price
Conversion rate: 2.1%
Avg BSR: #2,909
Page quality: 0%
Prime: 96%
Sponsored: 85%
Out of stock: 2.5%
Avg brand age: 56 months
Avg seller age: 173 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

38%

Top 20: 69%

Open market

43%

BBggyh17%
ZHATS12%
LOGOVISION8%
LEMOISTARS8%
TCK6%
Northwest5%

ohio state demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.1×

Open Trend

Top ohio state search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ohio state merch575K/yr +21.3%1.6% conv.
ohio state653K/yr +24.6%0.7% conv.
ohio state gifts106K/yr +63.2%1.2% conv.
ohio state buckeyes127K/yr +5.1%0.5% conv.
ohio state decor60K/yr +32.8%0.7% conv.
ohio state shirt69K/yr +33.3%0.4% conv.
osu50K/yr +8.0%0.4% conv.
buckeyes38K/yr +11.5%0.0% conv.
ohio state gifts for men45K/yr +76.8%0.8% conv.
ohio state football62K/yr +6.9%0.4% conv.

All search terms

Top ohio state products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zephyr Mens NCAA Ohio State Buckeyes Adjustable Scholarship Hat Charcoal

ZHATS$25.934.6★400 rev

BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White X-Large

BBggyh$21.594.5★287 rev

Ohio State Beanie Hat Winter Knit Men Cuffed Stylish Sport Hats Fashion Women Toque Cap with Pom

LEMOISTARS$15.214.8★299 rev

NCAA No Show Tab Socks - Ohio State Buckeyes Scarlet/Gray Large

TCK$17.824.8★332 rev

BBggyh Mens Oh-io State Gray Beach Pants Quick Dry Trunks Swim White Medium

BBggyh$21.904.5★287 rev

Newest

by launch date

OIZEGO Football Neon Signs University Football Team Neon Lights Wall Decor for Bedroom Dormitory Man Cave Party Gift for Boys Girls 13.412.2 IN Led Art 5V Power Acrylic

OIZEGO$26.7624 rev

6mo ago

Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs

Carwayii$22.201 rev

8mo ago

Ohio State Buckeyes Go Buckeyes License Plate Sign - Metal Wall Art 16x6 Inch Aluminum - Scarlet Gray - Big Ten Fan Cave Dorm Decor - UV-Resistant Ready to Hang College Wall Sign

Generic$24.8616 rev

10mo ago

NCAA No Show Tab Socks - Ohio State Buckeyes Scarlet/Gray Large

TCK$17.82332 rev

1y ago

INZVKJLU Ohio Map State Flag Golf Shirts for Men Polo Shirt Short Sleeve Golf Polos Shirts Quick-Dry Shirt Golf Ohio Gifts

INZVKJLU$27.32235 rev

1y ago

What reviews say buyers love and hate about ohio state

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Value For Money17%

“Worth every penny”

Size-Overall8%

“Fits perfectly”

Gifting Purpose7%

“Fun gift husband liked it”

Color7%

“Colors are bright”

Advertised Vs Actual Product3%

“Product did what it advertised”

Software/Application3%

“12 year old was able to program on his own”

Assembly/Installation3%

“It was easy to set up”

Durability2%

“Bright, Bold, and Built to Last”

Comfort-Overall2%

“Very comfortable”

What buyers complain about

Size-Overall19%

“Not for larger heads”

Thickness14%

“It just was a lot thinner than expected”

Noise Level9%

“Pretty loud”

Quality-Overall8%

“Cheaply made”

Touch/Button Controls6%

“I find the clicking a bit much”

Durability6%

“the switches are already starting to break”

Thin4%

“Very thin”

Breathability4%

“Cute idea jus not breathable”

Compatibility-Overall4%

“Poor compatibility”

Assembly/Installation3%

“Setup issues”

Top return reasons

Size-Overall31%

Functionality-Overall12%

Compatibility-Overall9%

Connectivity-Overall5%

Material Quality4%

Thin4%

Quality-Overall4%

Defective Material/Parts4%

Advertised Vs Actual Product2%

Value For Money2%

Common ohio state questions

Is ohio state profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 54 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Launch it (65/100).
How competitive is the ohio state niche?: 32 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in ohio state?: Top complaints mined from reviews: Size-Overall, Thickness, Noise Level. The return rate is 1.9%.
When does demand for ohio state peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 16.1× the quietest.
What does it cost to enter the ohio state niche?: Listings span $5.94–$82.27; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.