Official World Cup 2026 Merchandise
PassOfficial World Cup 2026 Merchandise scores 67 out of 100, a Pass. Shoppers spend an estimated $80K a year here, search demand grew >1,000% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 8,101 Sports & Outdoors niches · +20 vs the category median of 4767
- Market size
- $80K/yr123K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 27%top-5 click share · 20 brands · 169 sellers
Flapen Score
Official World Cup 2026 Merchandise against its category
The dotted line is the Sports & Outdoors average. Past it, Official World Cup 2026 Merchandise is stronger. Inside it, weaker.
Market
The Official World Cup 2026 Merchandise market on Amazon at a glance
Shoppers on Amazon United States searched for Official World Cup 2026 Merchandise 123K times last year and spent an estimated $80K. The top 5 brands take 73% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $80Ka year
- Top search term
- official world cup 2026 merchandise22K searches a year
02 · Price
A sale here is worth $33.26.
Listings sell for $33.26 on average, from $9.91 to $198.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.26 that is $0 to $3K a year per listing.
- Average price
- $33.26inside the $15 to $100 sweet spot
- Price range
- $9.91–$198.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,020 within Clothing Accessories. It carries 259 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 5.7%
- Average rank
- #1,020in Clothing Accessories
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 259per listing
- Listings tracked
- 69
04 · Newcomers
51 of last year's 58 launches cleared the first-year sales bar.
58 products launched here in the last 12 months. 51 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 58
- Successful launches
- 51Amazon's first-year sales bar
- Average brand age
- 9 months
Products
Top Official World Cup 2026 Merchandise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
20
Sellers
169
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
27%
Top 20: 60%
Open market
22%
- Brand 125%
- Brand 224%
- Brand 313%
- Brand 46%
- Brand 56%
- Brand 65%
Search terms
Top Official World Cup 2026 Merchandise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- official world cup 2026 merchandise22K/yr
- fifa merch19K/yr
- fifa gifts11K/yr
- fifa world9K/yr
- fida world cup 20268K/yr
- fifa 2026 merchandise9K/yr
- fifa merchandise9K/yr
- official fifa world cup 2026 merchandise8K/yr
- fifa world cup 2026 accessories6K/yr
- fifa world cup 2026 souvenirs6K/yr
Reviews and returns
What reviews say buyers love and hate about Official World Cup 2026 Merchandise
We read the reviews and the return reasons for every product selling here.
“It looked huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Official World Cup 2026 Merchandise questions
Answered from the same tracked data.









