Off Candle
Worth a lookShows demand growing +261.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+261.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.34avg listing price — sweet spot $15–$100
Price range
Okay$4.78–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,068.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 49K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is off candle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, off candle is a $61K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
off candle market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $62K–$74K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- OFF!74%
- SC Johnson16%
- Coleman10%
off candle demand & seasonality
Weekly Amazon search volume, last 104 weeks — +261.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.7×
Top off candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- off candle19K/yr
- off candles for mosquitoes outdoor patio14K/yr
- off candles8K/yr
- off citronella candles outdoor7K/yr
- off candles for bugs outdoor911/yr
Top off candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)
OFF!$11.284.3★7,357 rev
SC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1
SC Johnson$11.943.9★83 rev
OFF! Backyard Citronella Scented Candle Burns Up to 40 Hours Provides Ambiance and a Gentle Glow for Backyard Outdoor Occasions 18 Ounce (Pack of 1)
OFF!$11.324.3★7,357 rev
Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz
Coleman$4.784.5★9,794 rev
Off 2 Pk Citronella 3 Wick Candles
OFF!$24.724.4★228 rev
Newest
by launch date
Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red
Coleman$9.995,590 rev
Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz
Coleman$4.789,794 rev
Off 2 Pk Citronella 3 Wick Candles
OFF!$24.72228 rev
OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)
OFF!$11.287,357 rev
SC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1
SC Johnson$11.9483 rev
Trending
90-day click momentumSC Johnson Off 3 Wick Citronella Bucket 23 oz Pack of 1
SC Johnson$11.943.9★
OFF! Backyard Citronella Scented Candle Burns Up to 40 Hours Provides Ambiance and a Gentle Glow for Backyard Outdoor Occasions 18 Ounce (Pack of 1)
OFF!$11.324.3★
Coleman Pine Scent Citronella Candle with Wooden Crackle Wick - 6 oz
Coleman$4.784.5★
OFF! Backyard Citronella Scented Candle Ambiance Enhancing Centerpiece Burns for up to 25 Hours 8 oz (Pack of 2)
OFF!$11.284.3★
Coleman 70+ Hour Citronella Candle Outdoor Lantern Classic Design with Easy Carry and Hang Handle Extended Burn Time for Camping Picnics and Patio Ambiance 6.7 oz Red
Coleman$9.994.3★
What reviews say buyers love and hate about off candle
What buyers praise and complain about, mined from review topics.What buyers love
“Pleasant fragrance”
“Bug free”
“The wick is great”
“Great price”
“easy to carry”
“Easy to light”
“Safe and durable”
“A must get for outdoor summer”
“Works well”
“nice Compact size”
What buyers complain about
“it didn't repel mosquitoes”
“Not effective”
“Extremely small”
“Will be buying something cheaper”
“they are rather small so they dont last as long as Id like”
“Worthless Junk”
“False advertising on the box itself”
“Typical citronella scent”
“They are not made really well, they will leak when you use them and the melt”
“Its soaked”
Top return reasons
Common off candle questions
- Is off candle profitable to sell on Amazon United States?
- The niche generates $61K/yr across 6 tracked products. 90-day search growth is +261.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the off candle niche?
- 3 brands and 47 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in off candle?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for off candle peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 17.7× the quietest.
- What does it cost to enter the off candle niche?
- Listings span $4.78–$24.72; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 5,068 reviews — the moat a new listing must climb.