Off Candle
MaybeSearch demand grew +261.5% this quarter. But the top 5 brands take 100% of clicks, so Off Candle is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 4750
- Market size
- $61K/yr49K searches / yr
- 90-day growth
- +261.5%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 47 sellers
Flapen Score
Off Candle against its category
The dotted line is the Sports & Outdoors average. Past it, Off Candle is stronger. Inside it, weaker.
Market
The Off Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Off Candle 49K times last year and spent an estimated $61K. All 3 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +261.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +261.5%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $61Ka year
- Peak month
- July17.7× the quietest month
- Top search term
- off candle19K searches a year
02 · Price
A sale here is worth $12.34.
Listings sell for $12.34 on average, from $4.78 to $24.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $12.34 that is $6K to $9K a year per listing.
- Average price
- $12.34under the $15 to $100 sweet spot
- Price range
- $4.78–$24.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Lights & Lanterns. It carries 5,068 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #141in Lights & Lanterns
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,068per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Off Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 174%
- Brand 216%
- Brand 310%
Demand
Off Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 17.7×
Search terms
Top Off Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- off candle19K/yr
- off candles for mosquitoes outdoor patio14K/yr
- off candles8K/yr
- off citronella candles outdoor7K/yr
- off candles for bugs outdoor911/yr
Reviews and returns
What reviews say buyers love and hate about Off Candle
We read the reviews and the return reasons for every product selling here.
“it didn't repel mosquitoes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Off Candle questions
Answered from the same tracked data.









