Oc Spray

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $711K a year.

Searches, last 12 months

684K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

5.6%

Market size, estimated

$711Ka year

Peak month

August1.6× the quietest month

Top search term

pepper gel181K searches a year

Listings sell for $18.72 on average, from $9.44 to $40.23. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.72 that is $28K to $37K a year per listing.

Average price

$18.72inside the $15 to $100 sweet spot

Price range

$9.44–$40.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$37K

Returns

0.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tactical & Personal Defense. It carries 8,328 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Tactical & Personal Defense

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

8,328per listing

Listings tracked

20

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months