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Obstacle Course for Toddlers 1-3

Fail

Demand is soft, at -9.8% this quarter, so Obstacle Course for Toddlers 1-3 is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$478K/yr266K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
41%top-5 click share · 18 brands · 29 sellers

Flapen Score

Obstacle Course for Toddlers 1-3 against its category

The dotted line is the Sports & Outdoors average. Past it, Obstacle Course for Toddlers 1-3 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obstacle Course for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Obstacle Course for Toddlers 1-3 266K times last year and spent an estimated $478K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
3.3%
Market size, estimated
$478Ka year
Peak month
December3.3× the quietest month
Top search term
scooter board113K searches a year

02 · Price

A sale here is worth $54.67.

Listings sell for $54.67 on average, from $18.69 to $374.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $54.67 that is $14K to $27K a year per listing.

Average price
$54.67inside the $15 to $100 sweet spot
Price range
$18.69–$374.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$14K–$27K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #200 within Skates, Skateboards & Scooters. It carries 720 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#200in Skates, Skateboards & Scooters
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
720per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Obstacle Course for Toddlers 1-3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

29

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 90%

Open market

16%

  • Brand 147%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (12 brands, 16%)

Demand

Obstacle Course for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Obstacle Course for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scooter board113K/yr
  • scooter board for kids26K/yr
  • floor scooter24K/yr
  • scooter boards18K/yr
  • indoor scooter14K/yr
  • gym scooters7K/yr
  • scooter board with handles4K/yr
  • floor scooters5K/yr
  • floor scooter board5K/yr
  • floor scooters for kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Obstacle Course for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Obstacle Course for Toddlers 1-3 questions

Answered from the same tracked data.