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Oars

Maybe

Search demand grew +124.6% this quarter. But the top 5 products take 64% of clicks, so Oars is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$625K/yr387K searches / yr
90-day growth
+124.6%search demand this quarter
Competition
64%top-5 click share · 14 brands · 50 sellers

Flapen Score

Oars against its category

The dotted line is the Sports & Outdoors average. Past it, Oars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oars market on Amazon at a glance

Shoppers on Amazon United States searched for Oars 387K times last year and spent an estimated $625K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +124.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $625K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
+124.6%
Conversion, latest week
3.7%
Market size, estimated
$625Ka year
Peak month
July5.6× the quietest month
Top search term
boat paddle66K searches a year

02 · Price

A sale here is worth $44.18.

Listings sell for $44.18 on average, from $9.59 to $131.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $44.18 that is $22K to $33K a year per listing.

Average price
$44.18inside the $15 to $100 sweet spot
Price range
$9.59–$131.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #17 within Rowing & Crew. It carries 1,516 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
78%
Out of stock, average day
1.1%
Average rank
#17in Rowing & Crew
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,516per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Oars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$63K$125K$188K$250K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

50

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 96%

Open market

16%

  • OCEANBROAD25%
  • Oceansouth23%
  • attwood20%
  • SEACHOICE8%
  • Jashem5%
  • SantTop3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Oars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×

Search terms

Top Oars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boat paddle66K/yr
  • boat oars51K/yr
  • oar59K/yr
  • oars48K/yr
  • oars for row boat22K/yr
  • row boat oars14K/yr
  • boat oars with oar locks14K/yr
  • boat oar12K/yr
  • boat paddles 2 pack12K/yr
  • row boat oars with oar locks11K/yr

Reviews and returns

What reviews say buyers love and hate about Oars

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.2%of orders come back
“break almost immediately”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data