Oars
MaybeSearch demand grew +124.6% this quarter. But the top 5 products take 64% of clicks, so Oars is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $625K/yr387K searches / yr
- 90-day growth
- +124.6%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 50 sellers
Flapen Score
Oars against its category
The dotted line is the Sports & Outdoors average. Past it, Oars is stronger. Inside it, weaker.
Market
The Oars market on Amazon at a glance
Shoppers on Amazon United States searched for Oars 387K times last year and spent an estimated $625K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +124.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $625K a year.
- Searches, last 12 months
- 387K
- Growth, 90 days vs prior 90
- +124.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $625Ka year
- Peak month
- July5.6× the quietest month
- Top search term
- boat paddle66K searches a year
02 · Price
A sale here is worth $44.18.
Listings sell for $44.18 on average, from $9.59 to $131.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $44.18 that is $22K to $33K a year per listing.
- Average price
- $44.18inside the $15 to $100 sweet spot
- Price range
- $9.59–$131.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $22K–$33K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #17 within Rowing & Crew. It carries 1,516 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 78%
- Out of stock, average day
- 1.1%
- Average rank
- #17in Rowing & Crew
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,516per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Oars products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OCEANBROAD Telescoping Emergency Paddle 21-42Assembling Required Collapsible Paddles Aluminium Shaft for Kayaking Boating Canoeing River Tubing Orange 1 Paddle
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 1,775
- Age
- 2y ago

Oceansouth Aluminum Boat Oars with Oar Stops 2-Piece Split Shaft Rowing Oars for Dinghies Inflatable Boats & Tenders Lightweight Marine Grade Aluminum Pair
- Price
- $61.59
- Rating
- 4.6/5
- Reviews
- 885
- Age
- 10y ago

Attwood 24-inch to 54-inch Emergency Telescoping Paddle for Boating Lightweight & Durable High Visibility Orange 11826-1
- Price
- $25.86
- Rating
- 4.7/5
- Reviews
- 9,372
- Age
- 6y ago

Jashem Boat Oars 2 Pieces Kayak Paddles Children Detachable Canoe Paddle Inflatable Boat PVC Oar Water Sports Accessory (Plastic)
- Price
- $17.50
- Rating
- 3.7/5
- Reviews
- 416
- Age
- 7y ago

Attwood 20-inch to 42-inch Emergency Telescoping Paddle for Boating Lightweight & Durable High Visibility Orange 11828-1
- Price
- $18.34
- Rating
- 4.7/5
- Reviews
- 9,372
- Age
- 16y ago
Trending
estimated 90-day click momentum
Seachoice 5 Ft. Wood Paddle New Zealand Pine Construction 17-3/4 in. X 5-7/8 in. Blade Wide Top Hand Grip Clear Finish Tan
- Price
- $25.75
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 6y ago

Contour Swim Paddles Hand Swim Training Hand Paddles with Adjustable Straps Swimming Hand Paddles for Women and Men
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 7y ago

WONITAGO Kayak Paddles with Fiberglass Shaft and Reinforced PP Blade Floating Adjustable Kayaking Oars 3 Piece 220-240 cm/86-94 Inches Ocean Orange
- Price
- $46.04
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

Seachoice 6 Ft. Wood Oar New Zealand Pine Construction 21-1/4 in. X 4-5/16 in. Blade Comfort Grip Clear Finish
- Price
- $46.42
- Rating
- 4.3/5
- Reviews
- 288
- Age
- 6y ago

Oceansouth Heavy Duty Aluminum Boat Oars with 1/2 Oar Locks 2-Piece Split Shaft Rowing Oars for Dinghies Inflatable Boats & Tenders Marine Grade Aluminum Pair (6)
- Price
- $131.16
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 3y ago
Newest
by launch date
WONITAGO Kayak Paddles with Fiberglass Shaft and Reinforced PP Blade Floating Adjustable Kayaking Oars 3 Piece 220-240 cm/86-94 Inches Ocean Orange
- Price
- $46.04
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 2y ago

SandShark Premium Telescoping Emergency Boat Paddle-Lightweight Boat Paddles-High Impact Molded Nylon 22-42 Twist Lock Aluminum Shaft-Boat Oars for JetSki Boating Kayak Ore (2 Paddles)
- Price
- $40.14
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago

OCEANBROAD Telescoping Emergency Paddle 21-42Assembling Required Collapsible Paddles Aluminium Shaft for Kayaking Boating Canoeing River Tubing Orange 1 Paddle
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 1,775
- Age
- 2y ago

Abahub Premium 21-42 Emergency Telescoping Paddle Aluminium Shaft for Canoeing Boating Kayaing Lightweight Oars Orange 1 Paddle
- Price
- $15.87
- Rating
- 4.4/5
- Reviews
- 284
- Age
- 2y ago

Oceansouth Inflatable Dinghy Oars with Oar Locks 2-Piece Split Shaft Rowing Oars for Inflatable Boats Dinghies & Tenders Lightweight Marine Grade Aluminum Pair (Oar Length 4.5)
- Price
- $39.98
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
50
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 96%
Open market
16%
- OCEANBROAD25%
- Oceansouth23%
- attwood20%
- SEACHOICE8%
- Jashem5%
- SantTop3%
- Open — no brand owns it (8 brands, 16%)
Demand
Oars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×
Search terms
Top Oars search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boat paddle66K/yr
- boat oars51K/yr
- oar59K/yr
- oars48K/yr
- oars for row boat22K/yr
- row boat oars14K/yr
- boat oars with oar locks14K/yr
- boat oar12K/yr
- boat paddles 2 pack12K/yr
- row boat oars with oar locks11K/yr
Reviews and returns
What reviews say buyers love and hate about Oars
We read the reviews and the return reasons for every product selling here.
“break almost immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oars questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









