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Oar Locks

Pass

Oar Locks scores 68 out of 100, a Pass. Shoppers spend an estimated $81K a year here, search demand grew +146.7% this quarter, and an estimated 1.9% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 47
Market size
$81K/yr57K searches / yr
90-day growth
+146.7%search demand this quarter
Competition
40%top-5 click share · 19 brands · 70 sellers

Flapen Score

Oar Locks against its category

The dotted line is the Sports & Outdoors average. Past it, Oar Locks is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oar Locks market on Amazon at a glance

Shoppers on Amazon United States searched for Oar Locks 57K times last year and spent an estimated $81K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+146.7%
Conversion, latest week
5.9%
Market size, estimated
$81Ka year
Peak month
July5.3× the quietest month
Top search term
oar locks32K searches a year

02 · Price

A sale here is worth $24.23.

Listings sell for $24.23 on average, from $8.28 to $131.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.23 that is $0 to $2K a year per listing.

Average price
$24.23inside the $15 to $100 sweet spot
Price range
$8.28–$131.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #780 within Hardware. It carries 113 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
3.7%
Average rank
#780in Hardware
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
113per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Oar Locks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

70

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

34%

  • Brand 114%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 68%

Demand

Oar Locks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.3×

Search terms

Top Oar Locks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oar locks32K/yr
  • oar locks for row boat8K/yr
  • oar locks for aluminum boat5K/yr
  • oar lock4K/yr
  • oarlock4K/yr
  • rowlock3K/yr

Reviews and returns

What reviews say buyers love and hate about Oar Locks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.9%of orders come back
“The bushing was too large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Oar Locks questions

Answered from the same tracked data.