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Oakland As

Skip it

Weak search conversion (1.6%) — this niche doesn't clear our bar today.

Market size 22Growth 34Conversion 20Competition 67Returns 44Price range 74Avg price 95Brand share 20Review moat 73Quality gap 25

Avg price

Incredible$28.35

avg listing price — sweet spot $15–$100

Price range

Good$6.60–$38.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good593.42

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$89K

$89K/yr · 193K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Is oakland as profitable on Amazon?

According to Flapen's Amazon United States niche tracking, oakland as is a $89K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Sep. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

oakland as market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$85K–$113K
units × avg price
Conversion rate
1.6%
Avg BSR
#5,481
Page quality
0%
Prime
87%
Sponsored
29%
Out of stock
14.7%
Avg brand age
44 months
Avg seller age
159 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

49

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

6%

  • 4746%
  • New Era25%
  • Elite Authentics11%
  • Rawlings8%
  • SUPBOMM2%
  • Outdoor Cap2%
  • Open — no brand owns it (5 brands, 6%)

oakland as demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep · busiest ÷ quietest = 2.4×

Top oakland as search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • oakland athletics hat64K/yr
  • oakland athletics30K/yr
  • as hat24K/yr
  • oakland as hat28K/yr
  • oakland as20K/yr
  • athletics hat12K/yr
  • oakland10K/yr
  • oakland hat4K/yr
All search terms

Top oakland as products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about oakland as

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall36%

“Fits perfectly”

Quality-Overall19%

“Well made hat”

Color9%

“Nice colors”

Comfort-Overall9%

“Very comfortable”

Advertised Vs Actual Product9%

“As advertised”

Adjustability/Rotatability/Reclining5%

“I like that the back is adjustable without being a traditional snapback”

Soft Feel3%

“Soft cap adjustable good quality”

Material Quality3%

“nice and thick material very durable and the person that I purchased this for absolutely loves it”

Weight Light2%

“Very light and airy”

Value For Money2%

“its $10 cheaper than any other As hat on Amazon”

What buyers complain about

Size-Overall50%

“Looks small”

Advertised Vs Actual Product17%

“Be advised: The material on this hat looks NOTHING like the picture the vendor shows”

Top return reasons

Size-Overall62%
Shape/Style6%
Color6%
Advertised Vs Actual Product5%
Value For Money4%
Length2%
Strength2%
Stitch/Finish/Polish2%
Material Quality1%
Defective Material/Parts1%

Common oakland as questions

Is oakland as profitable to sell on Amazon United States?
The niche generates $89K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (41/100).
How competitive is the oakland as niche?
11 brands and 49 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in oakland as?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 3.5%.
When does demand for oakland as peak?
Demand peaks in Apr–Sep; the busiest month runs 2.4× the quietest.
What does it cost to enter the oakland as niche?
Listings span $6.60–$38.52; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 593 reviews — the moat a new listing must climb.